Module details.
Our new 2024 Level 4 Certificate syllabus includes four modules; two mandatory and two elective, totalling 50 credits.
Marketing Impact
Discover how marketing fuels business success. This module equips you with essential knowledge to plan, implement, and evaluate strategies that influence customer behaviour and shape brand performance.
You’ll explore the marketing environment, buyer behaviour in a digital world, and how market insights drive effective decision-making. You’ll also learn how to apply the marketing mix and planning frameworks to create strategies that deliver measurable impact.
- 8 Weeks
- 20 Credits
Planning Integrated Campaigns
Plan campaigns with purpose. This module gives you the practical skills to design and deliver integrated marketing campaigns that engage the right audience across digital and traditional channels.
You’ll explore how content and media influence the customer journey, how organisations interact with audiences, and how to align campaign activity with business goals. Learn how to build customer-centric strategies and measure their impact effectively.
- 6 Weeks
- 10 Credits
Responsible Marketing
Learn how to make ethical, inclusive, and sustainable marketing decisions that balance people, planet, and profit. This module empowers you to align marketing activity with your organisation’s values and wider societal expectations.
You’ll explore the external and internal influences shaping responsible marketing – from economic trends and cultural shifts to stakeholder demands around diversity and sustainability. You’ll also learn how to adapt the marketing mix and develop strategies that create real value while doing good.
- 6 Weeks
- 10 Credits
Search Engine Optimisation
Be seen where it matters. This module gives you the practical SEO skills to improve website visibility, attract the right audience, and deliver measurable digital results.
You’ll learn how SEO fits into a broader digital strategy and how to optimise content, structure, and performance to climb search rankings. Discover how to combine organic and paid search techniques to increase brand awareness and support business goals.
- 6 Weeks
- 10 Credits
Social Media Marketing
Harness the power of social. This module gives you the tools to create engaging social media strategies that build strong online communities and support business growth.
You’ll learn how to use different platforms effectively, develop content that connects, and track performance to improve engagement. Discover how to plan, implement and measure social campaigns that strengthen your brand’s digital presence.
- 6 Weeks
- 10 Credits
Content Marketing
Master the art of creating content that connects. This module gives you the practical tools to create compelling content that speaks to your audience and drives real results. You’ll discover how content shapes brand perception, boosts engagement and supports your wider marketing goals. You’ll explore the role of content within the wider marketing mix, from blogs and videos to infographics and podcasts, and build practical skills to deliver campaigns across multiple formats.
By the end of this module, you’ll be able to deliver content that connects with audiences and improves marketing performance.
- 6 Weeks
- 10 Credits