New for September 2024

CIM Certificate in Professional & Digital Marketing

CIM Logo

Overview.

The CIM Certificate in Professional & Digital Marketing is a comprehensive programme designed to equip aspiring marketing professionals with the essential skills and knowledge needed to excel in the dynamic world of marketing.

Developed by the Chartered Institute of Marketing (CIM), this qualification is recognised globally and is ideal for individuals seeking to enhance their marketing expertise, advance their careers, or start a new journey in the field of marketing.

Credits and qualification time.

This qualification is made up of 50 credits, equating to a total of approximately 500 study hours made up of:

  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

CIM membership.

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

"What I love is how practical the course is - you can take what you’ve learnt and apply it straight away."

Emily Scott, Content Marketing Executive
Level 4 CIM student

Fees.

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£2,490 + VAT

CIM Fees:

£520 exam fees + £65 annual student CIM membership (VAT exempt)

Spread the cost...

For self funded learners, we offer the option to spread the cost of your course over monthly installments.

Entry requirements.

To enrol on this course, you will need one or more of the following:

  • CIM Foundation Certificate
  • A relevant level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate
  • Professional practice: one year’s experience in a marketing role and a diagnostic assessment onto level 4

The qualification usually takes 12 months to complete,  we offer up to 18 months support for added flexibility.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.

Register now.

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

  • 08
    Jan
    2026

    L4 CIM Certificate in Professional and Digital Marketing

    4 Modules
    Online via Zoom
    Session information
    Sessions
    Student Induction Session
    Marketing Impact (Mandatory) 8th Jan - 26th Feb
    Planning Integrated Campaigns (Elective) 19th Mar -23rd Apr
    Responsible Marketing (Elective) 19th Mar -23rd Apr
    Search Engine Optimisation (Elective) 21st May - 25th Jun
    Social Media Marketing (Elective) 21st May - 25th Jun
    Content Marketing (Mandatory) 22nd Oct - 26th
    • £2,490.00 excl. VAT
  • 19
    Mar
    2026

    L4 CIM Certificate in Professional and Digital Marketing

    4 Modules
    Zoom links to be sent for each module.
    Session information
    Sessions
    Student Induction Session
    Planning Integrated Campaigns (Elective) 19th Mar -23rd Apr
    Responsible Marketing (Elective) 19th Mar -23rd Apr
    Search Engine Optimisation (Elective) 21st May - 25th Jun
    Social Media Marketing (Elective) 21st May - 25th Jun
    Content Marketing (Mandatory) 22nd Oct - 26th
    Marketing Impact (Mandatory) 14th Jan - 4th Mar
    • £2,490.00 excl. VAT
Blu Hardy Level 6 Student
“Studying with TMLA has genuinely transformed how I approach marketing in my day-to-day role at Hardy Signs. The course content is thorough, up-to-date and packed with real-world relevance, which meant I could start applying what I was learning almost straight away.”

Blu Hardy, Marketing Manager at Hardy Signs
Level 4 CIM student

Need More Time?

Attend our Virtual Open Event.

Everything you need to know about studying the CIM Level 4 in Professional and Digital Marketing with TMLA.

11

Sept

2025

CIM L4 Certificate in Professional & Digital Marketing - Open Event

45 mins, 6-6.45pm

With Claire MacDonald,
Free online event

Need More Time?

Watch our recent Virtual Open Event video.

Everything you need to know about studying the CIM Level 4 in Professional and Digital Marketing with TMLA.

CIM L4 Certificate in Professional & Digital Marketing - Open Event

Want to watch the replay? Let’s get to know each other a little more…
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Module details.

Our new 2024 Level 4 Certificate syllabus includes four modules; two mandatory and two elective, totalling 50 credits. 

Mandatory Module

Marketing Impact

Discover how marketing fuels business success. This module equips you with essential knowledge to plan, implement, and evaluate strategies that influence customer behaviour and shape brand performance.

You’ll explore the marketing environment, buyer behaviour in a digital world, and how market insights drive effective decision-making. You’ll also learn how to apply the marketing mix and planning frameworks to create strategies that deliver measurable impact.

Elective Module

Planning Integrated Campaigns

Plan campaigns with purpose. This module gives you the practical skills to design and deliver integrated marketing campaigns that engage the right audience across digital and traditional channels.

You’ll explore how content and media influence the customer journey, how organisations interact with audiences, and how to align campaign activity with business goals. Learn how to build customer-centric strategies and measure their impact effectively.

Elective Module

Responsible Marketing

Learn how to make ethical, inclusive, and sustainable marketing decisions that balance people, planet, and profit. This module empowers you to align marketing activity with your organisation’s values and wider societal expectations.

You’ll explore the external and internal influences shaping responsible marketing – from economic trends and cultural shifts to stakeholder demands around diversity and sustainability. You’ll also learn how to adapt the marketing mix and develop strategies that create real value while doing good.

Elective Module

Search Engine Optimisation

Be seen where it matters. This module gives you the practical SEO skills to improve website visibility, attract the right audience, and deliver measurable digital results.

You’ll learn how SEO fits into a broader digital strategy and how to optimise content, structure, and performance to climb search rankings. Discover how to combine organic and paid search techniques to increase brand awareness and support business goals.

Elective Module

Social Media Marketing

Harness the power of social. This module gives you the tools to create engaging social media strategies that build strong online communities and support business growth.

You’ll learn how to use different platforms effectively, develop content that connects, and track performance to improve engagement. Discover how to plan, implement and measure social campaigns that strengthen your brand’s digital presence.

 

Mandatory Module

Content Marketing

Master the art of creating content that connects. This module gives you the practical tools to create compelling content that speaks to your audience and drives real results. You’ll discover how content shapes brand perception, boosts engagement and supports your wider marketing goals. You’ll explore the role of content within the wider marketing mix, from blogs and videos to infographics and podcasts, and build practical skills to deliver campaigns across multiple formats.

By the end of this module, you’ll be able to deliver content that connects with audiences and improves marketing performance.

Don't want to commit to the full qualification?

Study individual modules.

At TMLA, you have the flexibility to study in a way that suits your goals. If you’re not looking to complete the entire qualification, you can choose to study a single module to build specific expertise in a focused area. This option is perfect for those aiming to enhance particular skills without committing to the full program.

Get in touch.

If you’d like more information about this course or would like to discuss your eligability, complete our contact form or email [email protected] and one of our advisors will get in touch.

If you are ready to sign up, you can complete our online registration form today.

“As someone in the early stages of their marketing career, I really wanted to broaden my knowledge beyond the scope of my current role. I knew that having a solid, well-rounded understanding of marketing would help me grow and become more confident in my abilities – and that’s exactly what led me to TMLA and the CIM Level 4 course.

The course has given me a much deeper understanding of the wider marketing landscape. It’s really helped me see how all the different pieces fit together, which in turn has made me feel more confident and capable in my day-to-day work. What I love is how practical the course is – you can take what you’ve learnt and apply it straight away. I’ve already made changes to our business newsletter after a really insightful session on adding value for your audience (shoutout to Jessica for that one!). It’s made me think differently about how and why we communicate with our audience, not just what we’re saying.

The support from the tutors was brilliant – they’re always approachable and happy to answer questions, even outside the weekly sessions. And the wider TMLA team was just as great. Communication has been spot on and I’ve always felt well-supported throughout.

Another big plus for me has been how flexible the course is. The sessions are held online in the evenings, which makes it easy to fit around work and other commitments. On top of that, the exams can be taken at any point within the exam window, which has been really helpful – I’ve been able to sit my exams at a time that genuinely works for me.

Overall, I’d absolutely recommend this course to anyone looking to deepen their marketing knowledge. The content is engaging, the support is fantastic, and you walk away with skills and insights that you can use straight away. I feel so much more confident in what I am doing and how my career could progress.”

Emily Scott, Content Marketing Executive
Level 4 CIM student

“Studying with TMLA has genuinely transformed how I approach marketing in my day-to-day role at Hardy Signs. The course content is thorough, up-to-date and packed with real-world relevance, which meant I could start applying what I was learning almost straight away. The expert tutors brought everything to life with practical insights and clear guidance, and the support from the leadership team has been second to none – they really do care about each learner’s progress and confidence.

What really stood out for me was the flexibility. With a busy work schedule, knowing that every session was recorded gave me peace of mind and meant I never felt like I was falling behind. That kind of support makes all the difference when you’re juggling a full-time role.

Even if you’re not doing a full qualification, the way TMLA delivers its content – across all its courses – is incredibly engaging, accessible and immediately useful. The team are friendly, knowledgeable and passionate about what they do, and the tutors create a space where everyone feels encouraged to learn and contribute.

The sessions are live and interactive, but having recordings available adds that extra bit of flexibility, which is ideal for working professionals. It’s a brilliant way to build confidence and sharpen your digital marketing skills quickly.”

Blu Hardy, Marketing Manager at Hardy Signs
Level 4 CIM student

Check you meet all these criteria before applying:

  • You’re aged 19–65 (if self-employed, you can be over 65).
  • You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
  • You currently live or work  in Derbyshire or Nottinghamshire.
  • You’re either:
    • looking for a job in digital marketing
    • self-employed
    • supported by an employer who will contribute to your place
  • You’re ready to start work as soon as the course ends.
  • You can join live lessons every Wednesday 9:30am-4:30pm.
  • You can commit to around 10 hours of learning each week for 12 weeks.
  • You haven’t joined another Skills Bootcamp in the last 12 months.
  • You’ll attend a 30-minute screening interview.
  • You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
  • You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.