Courses - Marketing – CIM Level 6 Professional Marketing Digital Diploma
The CIM Digital Diploma in Professional Marketing qualification focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics & identify insights to drive informed decisions. Equivalent to an undergraduate degree. At TMLA your learning is brought to life through meaningful & active assessment methods which embrace the modern marketing industry. To gain the Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a stand-alone to gain a module award.
The course consists of three mandatory modules.
Driving Digital Experience(Mandatory)
Further insight into the digital customer experience and how organisations need to adapt to this changing market to take action to fulfil their strategic needs.
How organisations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan. As well as how the management of digital channels and the application of key digital measures help to achieve business objectives.
Mastering Digital Channels(Mandatory)
How to drive strategic comprehension for management and growth of digital channels and critical factors concerning compliance. As well as the opportunities and challenges digital channels present to organisations.
To achieve the full qualification, a pass in all THREE mandatory modules is required. Each module can be achieved as an award.
What students say
Aimed at the aspiring marketer who wishes to gain knowledge & skills to succeed & progress within a career in marketing. The certificate in marketing is ideal for those working in marketing support roles (eg marketing assistants) or whose current job encompasses elements of marketing.
12 months of study with 3 mandatory modules
- Driving Digital Experience (M)
- Digital Strategy (M)
- Mastering Digital Channels (M)
If you are at the stage of advancing your marketing career, the Professional Marketing Digital Diploma will provide you with the necessary marketing knowledge & skills to perform at a marketing management level & successfully carry out a professional marketing management role in the workplace.
Entry to the Postgraduate Diploma in Marketing
This professional diploma programme will provide you with the key foundation of marketing management knowledge & skills to advance in future to more senior strategic marketing roles.
You can either opt to study face to face in our vibrant & energetic sessions at Derby, or you can choose to study through our blended learning programme.
Your study fees will depend on the options you select for your learning.