Courses - Marketing – CIM Level 6 Professional Marketing Diploma
The CIM Diploma in Professional Marketing qualification focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics & identify insights to drive informed decisions. Equivalent to an undergraduate degree. At TMLA your learning is brought to life through meaningful & active assessment methods which embrace the modern marketing industry. To gain the Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a stand-alone to gain a module award.
The course consists of two mandatory modules & one elective from a choice of two.
Strategic Marketing(mandatory) - The strategic marketing planning process, including how to evaluate & implement it through effective management of resources.
Mastering Metrics(mandatory) - With understanding of key marketing metrics & measurement techniques you will be able to identify & interpret insights to support informed strategic decisions.
And then you will have the choice of two electives:
Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage
Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
What students say
Aimed at the aspiring marketer who wishes to gain knowledge & skills to succeed & progress within a career in marketing. The certificate in marketing is ideal for those working in marketing support roles (eg marketing assistants) or whose current job encompasses elements of marketing.
If you are at the stage of advancing your marketing career, the Diploma in Professional Marketing will provide you with the necessary marketing knowledge & skills to perform at a marketing management level & successfully carry out a professional marketing management role in the workplace.
Entry to the Postgraduate Diploma in Marketing
This professional diploma programme will provide you with the key foundation of marketing management knowledge & skills to advance in future to more senior strategic marketing roles.
You can either opt to study face to face in our vibrant & energetic sessions at Derby, or you can choose to study through our blended learning programme.
Your study fees will depend on the options you select for your learning.