TMLA. Study centre for Marketing and leadership courses in Derby

Courses - Marketing – CIM Level 6 Professional Marketing Diploma

Course Overview


The CIM Diploma in Professional Marketing qualification focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics & identify insights to drive informed decisions. Equivalent to an undergraduate degree. At TMLA your learning is brought to life through meaningful & active assessment methods which embrace the modern marketing industry. To gain the Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a stand-alone to gain a module award.

The course consists of two mandatory modules & one elective from a choice of two.

Strategic Marketing(mandatory) - The strategic marketing planning process, including how to evaluate & implement it through effective management of resources.

Mastering Metrics(mandatory) - With understanding of key marketing metrics & measurement techniques you will be able to identify & interpret insights to support informed strategic decisions.

And then you will have the choice of two electives:

Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage


Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.

What students say

Martin Hodgkinson

CIM Student

Whilst being tutored by Amanda & Cham, I found them both very professional & knowledgeable.

One of the biggest benefits of working with them was their extended knowledge of not only the markets they worked in, but broader topical markets.

The service they provided with a class full of people ensured all individuals were involved & the one-to-one tuition when I was getting closer to exams & assignment submission was excellent.

Anna Falkowska

CIM Diploma student

I have had a pleasure of working with Richard, Cham, Amanda & Jo while studying for my CIM qualifications.

They are a team of professional, highly experienced & inspiring individuals who have played crucial part in my marketing career development.

They provide an engaging learning experience & they go extra mile to support their students. I look forward to continuing my CIM PG studies at TMLA.

Emma Jones

CIM Diploma student

The TMLA team have a combined wealth of knowledge & experience that’s invaluable for both guiding you through the course material & helping you in your individual career. Unlike some academic courses, the teaching structure & the information I received was really applicable & relevant to my marketing role. When you can relate the syllabus to your own professional experience it’s much more useful & also much easier to understand. The TMLA tutors were great at making this professional-academic connection.In addition, the support I received whilst studying for my CIM diploma was excellent, the tutors made a real effort to make sure everyone was well prepared for exams & submitting assignments. They always dedicated lo

Who is it for?

Aimed at the aspiring marketer who wishes to gain knowledge & skills to succeed & progress within a career in marketing. The certificate in marketing is ideal for those working in marketing support roles (eg marketing assistants) or whose current job encompasses elements of marketing.

Why choose this programme?

If you are at the stage of advancing your marketing career, the Diploma in Professional Marketing will provide you with the necessary marketing knowledge & skills to perform at a marketing management level & successfully carry out a professional marketing management role in the workplace.

What does it lead to?

Entry to the Postgraduate Diploma in Marketing

This professional diploma programme will provide you with the key foundation of marketing management knowledge & skills to advance in future to more senior strategic marketing roles.

How will I study?

You can either opt to study face to face in our vibrant & energetic sessions at Derby, or you can choose to study through our blended learning programme.

How much will it cost?

Your study fees will depend on the options you select for your learning.

Download our 2019 course fees

To find out more about our professional diploma in marketing, call The Marketing & Leadership Academy on 0845 257 0767 or email