TMLA. Study centre for Marketing and leadership courses in Derby

Courses - Marketing - CIM Level 4 Certificate in Professional Marketing

Course overview

The CIM Certificate in Professional Marketing aims to provide insight into what influences the behaviour of your customers, allowing you to devise integrated marketing communication strategies to enrich the customer experience. You will need a Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role. Your learning with TMLA is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

The course consists of two mandatory modules and one elective from a choice of two.

Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:

Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.

Or:

Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit.

What students say

Martin Hodgkinson

CIM Student

Whilst being tutored by Amanda & Cham, I found them both very professional & knowledgeable.

One of the biggest benefits of working with them was their extended knowledge of not only the markets they worked in, but broader topical markets.

The service they provided with a class full of people ensured all individuals were involved & the one-to-one tuition when I was getting closer to exams & assignment submission was excellent.

Anna Falkowska

CIM Diploma student

I have had a pleasure of working with Richard, Cham, Amanda & Jo while studying for my CIM qualifications.

They are a team of professional, highly experienced & inspiring individuals who have played crucial part in my marketing career development.

They provide an engaging learning experience & they go extra mile to support their students. I look forward to continuing my CIM PG studies at TMLA.

Emma Jones

CIM Diploma student

The TMLA team have a combined wealth of knowledge & experience that’s invaluable for both guiding you through the course material & helping you in your individual career. Unlike some academic courses, the teaching structure & the information I received was really applicable & relevant to my marketing role. When you can relate the syllabus to your own professional experience it’s much more useful & also much easier to understand. The TMLA tutors were great at making this professional-academic connection.In addition, the support I received whilst studying for my CIM diploma was excellent, the tutors made a real effort to make sure everyone was well prepared for exams & submitting assignments. They always dedicated lots of time to ensure that any problems were addressed, all questions were answers & everyone felt confident with their assignments.

Who is it for?

Aimed at the aspiring marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing. The certificate in marketing is ideal for those working in marketing support roles (eg marketing assistants) or whose current job encompasses elements of marketing.

What does it entail?

12 months of study with 2 mandatory modules and 1 option module

 

  • Strategic Marketing (M)
  • Mastering Metrics (M)
  • Driving Innovation
  • Digital Strategy

Why choose this programme?

If you are at the stage of advancing your marketing career the Diploma in Professional Marketing will provide you with the necessary marketing knowledge and skills to perform at a marketing management level and successfully carry out a professional marketing management role in the workplace.

What does it lead to?

Entry to the Postgraduate Diploma in Marketing

This professional diploma programme will provide you with the key foundation of marketing management knowledge and skills to advance in future to more senior strategic marketing roles.

How will I study?

You can either opt to study face to face in our vibrant and energetic sessions at Derby, or you can choose to study through our blended learning programme.

How much will it cost?

Your study fees will depend on the options you select for your learning.

Download our 2017 course fees 

To find out more about our professional diploma in marketing, call The Marketing & Leadership Academy on 0845 257 0767 or email admin@tmla.co.uk. Or to apply download our application form by clicking the link