Courses - Marketing – CIM Level 6 Professional Marketing Diploma
The CIM Diploma in Professional Marketing qualification focuses on the strategic marketing planning process, giving you the ability to evaluate success through key marketing metrics and identify insights to drive informed decisions. Equivalent to an undergraduate degree. At TMLA your learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry. To gain the Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a stand-alone to gain a module award.
Strategic Marketing (mandatory) - The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
Mastering Metrics (mandatory) - With understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
And then you will have the choice of two electives:
Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage
Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
What students say
Who is it for?
Aimed at the aspiring marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing. The certificate in marketing is ideal for those working in marketing support roles (eg marketing assistants) or whose current job encompasses elements of marketing.
12 months of study with 2 mandatory modules and 1 option module
- Strategic Marketing (M)
- Mastering Metrics (M)
- Driving Innovation
- Digital Strategy
If you are at the stage of advancing your marketing career the Diploma in Professional Marketing will provide you with the necessary marketing knowledge and skills to perform at a marketing management level and successfully carry out a professional marketing management role in the workplace.
Entry to the Postgraduate Diploma in Marketing
This professional diploma programme will provide you with the key foundation of marketing management knowledge and skills to advance in future to more senior strategic marketing roles.
You can either opt to study face to face in our vibrant and energetic sessions at Derby, or you can choose to study through our blended learning programme.