Courses - Marketing - CIM Level 4 Certificate in Professional Marketing
The CIM Certificate in Professional Marketing aims to provide insight into what influences the behaviour of your customers, allowing you to devise integrated marketing communication strategies to enrich the customer experience. You will need a Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role. Your learning with TMLA is brought to life through meaningful & active assessment methods which embrace the modern marketing industry.
The course consists of two mandatory modules & one elective from a choice of two.
Marketing(mandatory) - The role & function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply & adapt a marketing mix to satisfy customer needs.
Integrated Communications(mandatory) - The many different ways of communicating with customers, both inside & outside the organisation.
And then you will have the choice of two electives:
Customer Experience- Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor & measure their satisfaction so that you can make appropriate improvements as necessary.
Digital Marketing- How to apply practical knowledge, including the effective use of a digital marketing toolkit.
What students say
Aimed at the aspiring marketer who wishes to gain knowledge & skills to succeed & progress within a career in marketing. The certificate in marketing is ideal for those working in marketing support roles (eg marketing assistants) or whose current job encompasses elements of marketing.
12 months of study with 2 mandatory modules and 1 option module
- Marketing (M)
- Integrated Communications (M)
- Customer Experience
- Digital Marketing
If you are at the stage of advancing your marketing career, the Diploma in Professional Marketing will provide you with the necessary marketing knowledge & skills to perform at a marketing management level & successfully carry out a professional marketing management role in the workplace.
Entry to the Postgraduate Diploma in Marketing
This professional diploma programme will provide you with the key foundation of marketing management knowledge & skills to advance in future to more senior strategic marketing roles.
You can either opt to study face to face in our vibrant & energetic sessions at Derby, or you can choose to study through our blended learning programme.
Your study fees will depend on the options you select for your learning.