Level 6

Brand Proposition

Name: L6 Brand Proposition
Start: 2025-06-10T18:00:00+0100
End: 2025-07-15T20:30:00+0100
Location: Online

Module Overview

Brand innovation and reputation management are essential for success in today’s competitive landscape. This module delves into proposition development, brand management, equity, and purpose, examining their roles in connecting with customers, stakeholders, and society. With the rise of transparency and authenticity in the digital age, the module also highlights strategies for brand innovation and reputation management. It focuses on three key outcomes: creating unique propositions, reinforcing brand identity, and understanding the drivers behind brand strategy to build lasting brand value.

Student Outcomes

By the end of this module students will:

Understand how to develop propositions that differentiate the organisation.
Understand how the brand supports the proposition.
Determine the factors that drive brand identity and strategy for success.

Credits and Qualification Time

This is a 10-credit module, equating to approximately 100 study hours made up of:

guided learning hours
practical and work-based learning
exam preparation time
exam time
supported self-study time

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Assessment

The assessment for this module is a 2 hour online exam that can be taken at a time convenient for you.

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£700+ VAT for this stand alone module or £2,690 + VAT for the full qualification.

CIM Fees:

£165 (VAT exempt) exam fee per module + £65 annual student CIM membership.

Entry Requirements

To enrol on this course, you will need one or more of the following:

CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or
CIM Level 4 Certificate in Professional Digital Marketing
Any relevant Level 4 qualification
An equivalent Level 4 Apprenticeship such as Marketing Executive; CIM will consider other equivalent Marketing apprenticeships
An equivalent Level 6 Apprenticeship such as Marketing Manager; CIM will consider other equivalent Marketing apprenticeships
Bachelor's or Master's degree, with at least one - third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
Professional practice (suggested two years of marketing in an operational role) and diagnostic assessment

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

Register Now

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

Register For The Module Only:

10

Jun

2025
L6 Brand Proposition

6 Weeks, Tuesdays 6pm-8:30pm
Online

Session information

Sessions

Session 1
Tue 10 Jun 18:00 BST - 20:30 BST

Session 2
Tue 17 Jun 18:00 BST - 20:30 BST

Session 3
Tue 24 Jun 18:00 BST - 20:30 BST

Session 4
Tue 01 Jul 18:00 BST - 20:30 BST

Session 5
Tue 08 Jul 18:00 BST - 20:30 BST

Session 6
Tue 15 Jul 18:00 BST - 20:30 BST
- £700.00 excl. VAT
Register

Register For The Full Qualification:

14

Jan

2025
L6 CIM Diploma in Professional and Digital Marketing

9-12 Months, Online Delivery, Weekday Evenings
Online via Zoom

Session information

Sessions

Student Induction Session
Tue 14 Jan 17:30 GMT - Tue 14 Jan 18:00 GMT

Strategy and Planning (Mandatory)
Tue 14 Jan 18:00 - Tue 18 Mar 20:30

Commercial Intellegence (Mandatory)
Tue 15 Apr 18:00 - Tue 20 May 20:30

AI Marketing (Elective)
Tue 10 Jun 18:00 - Tue 15 Jul 20:30

Brand Proposition (Elective)
Tue 10 Jun 18:00 - Tue 15 Jul 20:30

Customer Journey Optimisation (Mandatory)
Tue 30 Sep 18:00 - Tue 04 Nov 20:30
- £2,690.00 excl. VAT
Register

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