Module details.
Marketing Impact
Discover how marketing fuels business success. This module equips you with essential knowledge to plan, implement, and evaluate strategies that influence customer behaviour and shape brand performance.
You’ll explore the marketing environment, buyer behaviour in a digital world, and how market insights drive effective decision-making. You’ll also learn how to apply the marketing mix and planning frameworks to create strategies that deliver measurable impact.
- 8 Weeks
- 20 Credits
Planning Integrated Campaigns
Plan campaigns with purpose. This module gives you the practical skills to design and deliver integrated marketing campaigns that engage the right audience across digital and traditional channels.
You’ll explore how content and media influence the customer journey, how organisations interact with audiences, and how to align campaign activity with business goals. Learn how to build customer-centric strategies and measure their impact effectively.
- 6 Weeks
- 10 Credits
Social Media Marketing
Harness the power of social. This module gives you the tools to create engaging social media strategies that build strong online communities and support business growth.
You’ll learn how to use different platforms effectively, develop content that connects, and track performance to improve engagement. Discover how to plan, implement and measure social campaigns that strengthen your brand’s digital presence.
- 6 Weeks
- 10 Credits
Content Marketing
Master the art of creating content that connects. This module gives you the practical tools to create compelling content that speaks to your audience and drives real results. You’ll discover how content shapes brand perception, boosts engagement and supports your wider marketing goals. You’ll explore the role of content within the wider marketing mix, from blogs and videos to infographics and podcasts, and build practical skills to deliver campaigns across multiple formats.
By the end of this module, you’ll be able to deliver content that connects with audiences and improves marketing performance.
- 6 Weeks
- 10 Credits