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CIM Diploma in Professional & Digital Marketing

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  • Level: 6
  • Duration: 9-12 Months
  • Study Format: Live Virtual Lessons
  • Level: 6
  • Duration: 9-12 Months
  • Study Format: Live Virtual Lessons
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Overview.

The CIM Diploma in Professional & Digital Marketing is ideal for Marketing Managers looking to enhance their strategic marketing and management skills. The equivalent to an undergraduate degree, this qualification will provide you with industry knowledge and a solid understanding of the latest marketing trends, equipping you to successfully implement strategic marketing initiatives.

Developed by the Chartered Institute of Marketing (CIM), this qualification is recognised globally and is ideal for experienced individuals seeking to advance their careers.

  • Duration: Approximately 9-12 Months
  • Study Format: This course is offered virtually and teaching will take place during weekday evenings, allowing you to work flexibly from anywhere.
  • Assessment: This course is assessed via online exams that can be taken periodically throughout the year, when you feel ready. For the Strategy and Planning module, you will need to prepare a marketing plan ahead of your exam.

Credits and qualification time.

This qualification is made up of 50 credits, equating to a total of approximately 500 study hours made up of:

  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

CIM membership.

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

"We believe in building strategic confidence – giving marketers the approaches, language, and mindset to lead initiatives, not just execute them.”

Claire MacDonald,
Director of Teaching & Learning at TMLA

Fees.

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£2,690 + VAT

CIM Fees:

£660 exam fees + £70 annual student CIM membership (VAT exempt)

Spread the cost...

For self funded learners, we offer the option to spread the cost of your course over monthly installments.

Entry requirements.

To enrol on this course, you will need one or more of the following:

  • CIM Level 4 qualification, or relevant equivalent
  • Level 4 Apprenticeship such as Marketing Executive, or equivalent
  • Level 6 Apprenticeship such as Marketing Manager, or equivalent
  • Bachelor’s or Master’s degree, with one-third of credits from marketing content
  • Professional practice: two year’s experience in a marketing role and completion of our diagnostic assessment

The qualification usually takes 12 months to complete,  we offer up to 18 months support for added flexibility.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.

Register now.

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

  • 22
    Sep
    2026

    L6 CIM Diploma in Professional and Digital Marketing

    10 Months | Tuesdays 6pm-8:30pm
    Online via Zoom
    Session information
    Sessions
    Welcome Call
    Strategy & Planning (10 Weeks) 22 Sept - 24th Nov 2026
    Customer Journey Optimisation (6 Weeks) 12th Jan - 16th Feb 2027
    Societal Impact (6 Weeks) 9th Mar - 13th Apr 2027
    AI Marketing (6 Weeks) 11th May - 15th Jun 2027
    • £2,690.00 excl. VAT
    Register
Need More Time?

Attend our Virtual Open Event.

Everything you need to know about studying the CIM Level 6 in Professional and Digital Marketing with TMLA.

Open event details

2

Sept

2025

CIM L6 Diploma in Professional & Digital Marketing - Open Event

45 mins, 6-6.45pm

With Claire MacDonald,
Free online event

Register for event
Need More Time?

Watch our recent Virtual Open Event video.

Everything you need to know about studying the CIM Level 6 in Professional and Digital Marketing with TMLA.

CIM L6 Diploma in Professional & Digital Marketing - Open Event

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Module details.

Strategy and Planning

Gain the skills to lead marketing strategy with confidence. This module is designed for experienced marketers ready to step up, think strategically, and align marketing with broader business objectives.

You’ll learn how to conduct robust marketing audits, assess market dynamics, and use data-led insights to shape strategic decisions. From segmentation and targeting to the development of digital, brand, and communication plans – this module equips you to create integrated strategies that deliver real business impact.

You’ll blend strategic thinking with practical application, developing a full marketing plan alongside an online exam to showcase your capability.

  • 10 Weeks
  • 20 Credits
View module

Societal Impact

Marketing does more than communicate messages. It shapes behaviours, influences decisions, and has the power to create meaningful, lasting change. 

This module explores how marketers can respond to growing societal expectations by embedding sustainability, inclusivity and ethical practice into marketing strategy. You will examine the changing social and environmental landscape and learn how to design marketing that not only supports organisational goals, but also encourages positive behaviour change. 

You will learn how to build compelling, data-informed cases for change within organisations and develop strategies that balance commercial success with long-term societal impact.

  • 6 Weeks
  • 10 Credits
View module

AI Marketing

AI is transforming marketing – from customer insights to automation and creative strategy. This module helps you navigate that change with confidence, offering a practical and strategic understanding of how to integrate AI into your marketing approach.

You’ll explore key AI concepts and their marketing applications, understand the broader organisational impact, and consider the ethical, resource, and operational factors involved. Learn how to plan for AI adoption, balance innovation with responsibility, and position your organisation for future success.

  • 6 Weeks
  • 10 Credits
View module

Customer Journey Optimisation

Exceptional customer experiences don’t happen by chance – they’re carefully designed. This module provides a strategic framework for understanding, evaluating, and optimising the customer journey to build stronger relationships and support business performance.

You’ll explore how to use data and insight to map touchpoints, personalise interactions, and enhance satisfaction at every stage. From journey mapping to performance metrics, this module equips you with the tools to create seamless, integrated experiences that turn customers into advocates.

  • 6 Weeks
  • 10 Credits
View module
Don't want to commit to the full qualification?

Study individual modules.

At The Marketing and Leadership Academy, you have the flexibility to study in a way that suits your goals. If you’re not looking to complete the entire qualification, you can choose to study a single module to build specific expertise in a focused area. This option is perfect for those aiming to enhance particular skills without committing to the full program.

Get in touch.

If you’d like more information about this course or would like to discuss your eligability, complete our contact form or email [email protected] and one of our advisors will get in touch.

If you are ready to sign up, you can complete our online registration form today.

Register today

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Check you meet all these criteria before applying:

  • You’re aged 19–65 (if self-employed, you can be over 65).
  • You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
  • You currently live or work  in Derbyshire or Nottinghamshire.
  • You’re either:
    • looking for a job in digital marketing
    • self-employed
    • supported by an employer who will contribute to your place
  • You’re ready to start work as soon as the course ends.
  • You can join live lessons every Wednesday 9:30am-4:30pm.
  • You can commit to around 10 hours of learning each week for 12 weeks.
  • You haven’t joined another Skills Bootcamp in the last 12 months.
  • You’ll attend a 30-minute screening interview.
  • You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
  • You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

“As someone in the early stages of their marketing career, I really wanted to broaden my knowledge beyond the scope of my current role. I knew that having a solid, well-rounded understanding of marketing would help me grow and become more confident in my abilities – and that’s exactly what led me to TMLA and the CIM Level 4 course.

The course has given me a much deeper understanding of the wider marketing landscape. It’s really helped me see how all the different pieces fit together, which in turn has made me feel more confident and capable in my day-to-day work. What I love is how practical the course is – you can take what you’ve learnt and apply it straight away. I’ve already made changes to our business newsletter after a really insightful session on adding value for your audience (shoutout to Jessica for that one!). It’s made me think differently about how and why we communicate with our audience, not just what we’re saying.

The support from the tutors was brilliant – they’re always approachable and happy to answer questions, even outside the weekly sessions. And the wider TMLA team was just as great. Communication has been spot on and I’ve always felt well-supported throughout.

Another big plus for me has been how flexible the course is. The sessions are held online in the evenings, which makes it easy to fit around work and other commitments. On top of that, the exams can be taken at any point within the exam window, which has been really helpful – I’ve been able to sit my exams at a time that genuinely works for me.

Overall, I’d absolutely recommend this course to anyone looking to deepen their marketing knowledge. The content is engaging, the support is fantastic, and you walk away with skills and insights that you can use straight away. I feel so much more confident in what I am doing and how my career could progress.”

Emily Scott, Content Marketing Executive
Level 4 CIM student
Level 4 Certificate
Level 6 Diploma

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