CIM Level 6 Diploma

in Professional & Digital Marketing.

Develop the strategic thinking, leadership skills and commercial insight needed to influence business decisions, drive growth and progress into senior marketing roles.

Strengthen your strategic marketing expertise.

Take your marketing career to the next level with the CIM Level 6 Diploma in Professional & Digital Marketing. Designed for experienced marketers and marketing managers, this globally recognised qualification develops the strategic thinking, leadership skills and industry knowledge needed to deliver impactful marketing initiatives and drive business growth with confidence.
Rosie is a Design and Content Officer at
YMCA Derbyshire.

"I was already quite established in the marketing industry, so I wasn’t sure if it would be for me.

But it's given me more confidence. I have been able to take things from every single session as well as finesse what I already knew.”

Rosie Heagney

What you'll learn.

Think strategically. Deliver with purpose. Drive growth.
Strategic marketing starts with understanding where a business is today and creating a clear plan for where it needs to go. In this module, you’ll explore how organisations develop effective marketing strategies that align with business objectives and deliver long-term growth.
You’ll build knowledge across strategic planning, marketing audits, competitive analysis, implementation, resource management and performance evaluation. By the end of the module, you’ll have the confidence to develop strategic marketing plans, make informed decisions and lead marketing activity with clarity and purpose.
Lead with integrity. Inspire change. Champion sustainability.
Modern marketers have the opportunity to create value for both organisations and society. This module explores how responsible marketing can support sustainable growth, strengthen stakeholder relationships and deliver meaningful social and environmental impact.
You’ll examine evolving consumer expectations, responsible business practices, organisational change, sustainability strategies and impact measurement. After completing, you’ll understand how to integrate purpose into marketing strategy and create campaigns that deliver genuine impact with credibility and integrity.
Shape perception. Strengthen identity. Build loyalty.
Strong brands are built on clear positioning, meaningful differentiation and lasting customer value. In this module, you’ll explore how organisations develop compelling brand propositions that create competitive advantage and strengthen customer relationships.
You’ll develop expertise in brand strategy, positioning, customer value propositions, brand equity, reputation and innovation. Once finished, you’ll have the confidence to make strategic brand decisions that build trust, drive loyalty and support long-term business success.
Embrace innovation. Think strategically. Integrate with confidence.
Artificial intelligence is transforming the way marketers plan, create and optimise marketing activity. This module explores how AI can be applied strategically to improve decision-making, customer experiences and marketing performance while maintaining ethical and responsible practice.
You’ll explore AI technologies, data foundations, governance, implementation, customer adoption and organisational capability. By the time you’ve completed the module, you’ll be equipped to evaluate AI opportunities, integrate the right tools and develop marketing strategies that embrace innovation with confidence.
Map insight. Improve experience. Drive loyalty.
Exceptional customer experiences are built through a deep understanding of customer needs, behaviours and interactions. This module explores how marketers can use data and insight to create seamless customer journeys that increase satisfaction, loyalty and long-term value.
You’ll learn how to map customer journeys, identify opportunities for improvement and measure performance across multiple touchpoints. By the end of the module, you’ll have the confidence to optimise customer experiences, strengthen relationships and support sustainable business growth.

Entry requirements.

To register for this course, you will need one or more of the following, including English at IELTS 6.5 or equivalent:

  • CIM Level 4 qualification, or relevant equivalent
  • Level 4 Apprenticeship such as Marketing Executive, or equivalent
  • Level 6 Apprenticeship such as Marketing Manager, or equivalent
  • Bachelor’s or Master’s degree, with one-third of credits from marketing content
  • Professional practice: two year’s experience in a marketing role and completion of our diagnostic assessment

Costs.

TMLA

Tuition fees

We make professional development accessible and flexible, with expert support, live online learning and clear pricing designed to fit around full-time work.
£2,690 + VAT
CIM

Membership &
exam fees

CIM membership ……………….. £65 (pa)
Exam fees ………………………………………. £660

Hear from past students.

Real people. Real growth. Real impact.

Ready to take the next step?

Register.

Choose your preferred start date and register online. You can pay securely by card or request an invoice at checkout.
  • 22
    Sep
    2026

    L6 CIM Diploma in Professional and Digital Marketing

    10 Months | Tuesdays 6pm-8:30pm
    Online via Zoom
    Session information
    Sessions
    Welcome Call
    Strategy & Planning (10 Weeks) 22 Sept - 24th Nov 2026
    Customer Journey Optimisation (6 Weeks) 12th Jan - 16th Feb 2027
    Societal Impact (6 Weeks) 9th Mar - 13th Apr 2027
    AI Marketing (6 Weeks) 11th May - 15th Jun 2027
    • £2,690.00 excl. VAT

Bootcamp vs. Certificate vs. Diploma.

Marketing Accelerator Bootcamp

  • Best for
  • Marketers, business owners and teams who want practical digital marketing skills they can apply immediately
  • Career stage
  • Anyone responsible for delivering marketing who wants to build capability quickly
  • Study format
  • Intensive face-to-face programme, one day per week for 8 weeks
  • Qualification
  • Includes the CIM Level 4 Award in Content Marketing (10 credits)
  • You'll leave with
  • Practical tools, campaign ideas, content you've created, a CIM award and the confidence to deliver better marketing straight away
  • Choose this if...
  • You want a fast-paced, hands-on learning experience with immediate workplace impact
  • Pace
  • Fast-paced and immersive
  • TMLA recommendation
  • Choose this if you want to roll up your sleeves, build real marketing assets and leave every session with momentum

CIM Level 4 Certificate

  • Best for
  • Aspiring marketers, career changers and those ready to build professional marketing confidence
  • Career stage
  • Marketing Assistant, Marketing Executive or anyone starting their marketing career
  • Study format
  • Live, online, evening learning over 9-12 months
  • Qualification
  • CIM Level 4 Certificate in Professional & Digital Marketing
  • You'll leave with
  • A globally recognised qualification, stronger marketing confidence and practical skills you can use immediately
  • Choose this if...
  • You want to build strong marketing foundations and gain a recognised professional qualification
  • Pace
  • Steady, flexible progression
  • TMLA recommendation
  • Start here if you're building your marketing career and want confidence that lasts

CIM Level 6 Diploma

  • Best for
  • Experienced marketers ready to think more strategically, influence decisions and lead marketing activity
  • Career stage
  • Marketing Manager, Senior Executive, Strategist or aspiring Head of Marketing
  • Study format
  • Live, online, evening learning over 9-12 months
  • Qualification
  • CIM Level 6 Diploma in Professional & Digital Marketing
  • You'll leave with
  • A globally recognised qualification, greater strategic confidence and leadership credibility
  • Choose this if...
  • You already have marketing experience and want to influence strategy, lead with confidence and progress your career
  • Pace
  • Steady, advanced progression
  • TMLA recommendation
  • Choose this if you're ready to think bigger, influence strategy and lead with impact
Still deciding?

Watch our virtual open event
or speak to our team before you apply.

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Discover our qualifications, study options, fees and career pathways.

CIM L6 Diploma in Professional & Digital Marketing.

For anyone interested in studying the CIM Level 6 Diploma in Professional and Digital Marketing, we recently ran a Virtual Open Event webinar.

Want to watch the replay?

Lets get to know each other a little more…

Have a question? We're happy to help.

Speak directly with Lee MacDonald, our Director of Student Experience, for honest, personalised guidance.

Whether you have questions about the course, studying with TMLA or your career goals, Lee will be happy to help you explore your options—with no obligation.

Check you meet all these criteria before applying:

  • You’re aged 19–65 (if self-employed, you can be over 65).
  • You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
  • You currently live or work  in Derbyshire or Nottinghamshire.
  • You’re either:
    • looking for a job in digital marketing
    • self-employed
    • supported by an employer who will contribute to your place
  • You’re ready to start work as soon as the course ends.
  • You can join live lessons every Wednesday 9:30am-4:30pm.
  • You can commit to around 10 hours of learning each week for 12 weeks.
  • You haven’t joined another Skills Bootcamp in the last 12 months.
  • You’ll attend a 30-minute screening interview.
  • You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
  • You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

“As someone in the early stages of their marketing career, I really wanted to broaden my knowledge beyond the scope of my current role. I knew that having a solid, well-rounded understanding of marketing would help me grow and become more confident in my abilities – and that’s exactly what led me to TMLA and the CIM Level 4 course.

The course has given me a much deeper understanding of the wider marketing landscape. It’s really helped me see how all the different pieces fit together, which in turn has made me feel more confident and capable in my day-to-day work. What I love is how practical the course is – you can take what you’ve learnt and apply it straight away. I’ve already made changes to our business newsletter after a really insightful session on adding value for your audience (shoutout to Jessica for that one!). It’s made me think differently about how and why we communicate with our audience, not just what we’re saying.

The support from the tutors was brilliant – they’re always approachable and happy to answer questions, even outside the weekly sessions. And the wider TMLA team was just as great. Communication has been spot on and I’ve always felt well-supported throughout.

Another big plus for me has been how flexible the course is. The sessions are held online in the evenings, which makes it easy to fit around work and other commitments. On top of that, the exams can be taken at any point within the exam window, which has been really helpful – I’ve been able to sit my exams at a time that genuinely works for me.

Overall, I’d absolutely recommend this course to anyone looking to deepen their marketing knowledge. The content is engaging, the support is fantastic, and you walk away with skills and insights that you can use straight away. I feel so much more confident in what I am doing and how my career could progress.”

Emily Scott, Content Marketing Executive
Level 4 CIM student

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