Level 4

Search Engine Optimisation

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Module Overview

This module equips you with practical SEO knowledge, enabling you to improve online presence and drive measurable marketing results.

SEO enhances a website’s visibility, helping businesses attract the right audience and drive organic traffic. This module provides the skills to optimise website content and structure, improve search rankings, and increase brand awareness.

You’ll explore the role of search engine marketing in a wider digital strategy, learning how to implement effective SEO techniques and paid search campaigns to meet business goals.

Key Areas Covered

  • The role of search engine marketing in brand visibility
  • Essential SEO techniques for website optimisation
  • Steps to create successful paid search campaigns

Assessment

The assessment for this module is a 2 hour online exam that can be taken at a time convenient for you. 

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Credits and Qualification Time

This is a 10-credit module, equating to approximately 100 study hours made up of:
  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£650+ VAT for this stand alone module or £2,490 + VAT for the full qualification.

CIM Fees:

£130 (VAT exempt) exam fee per module + £65 annual student CIM membership.

Entry Requirements

You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing.

Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

Register Now

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

Register For The Module Only:

  • 15
    May
    2025

    L4 Search Engine Optimisation

    6 Weeks, Thursdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Thu 15 May 18:00 BST - Thu 15 May 20:30 BST
    Session 2
    Thu 22 May 18:00 BST - Thu 22 May 20:30 BST
    Session 3
    Thu 29 May 18:00 BST - Thu 29 May 20:30 BST
    Session 4
    Thu 05 Jun 18:00 BST - Thu 05 Jun 20:30 BST
    Session 5
    Thu 12 Jun 18:00 BST - Thu 12 Jun 20:30 BST
    Session 6
    Thu 19 Jun 18:00 BST - Thu 19 Jun 20:30 BST
    • £650.00 excl. VAT

Register For The Full Qualification:

  • 20
    Mar
    2025

    L4 CIM Certificate in Professional and Digital Marketing

    12 Months, Online Delivery, Weekday Evenings Online via Zoom
    Online via Zoom
    Session information
    Sessions
    Student Induction Session 18th Mar
    Planning Integrated Campaigns (Mandatory) 18th Mar - 22nd Apr
    Search Engine Optimisation (Elective) 13th May - 17th Jun
    Social Media Marketing (Elective) 13th May - 17th Jun
    Content Marketing (Mandatory) 30th Sept - 4th Nov
    Marketing Impact (Mandatory) 13th Jan - 3rd Mar 26
    • £2,490.00 excl. VAT
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Explore All Level 4 Modules

Marketing Impact

Planning Integrated Campaigns

Search Engine Optimisation

Social Media Marketing

Content Marketing

This module forms part of the level 4

CIM Certificate in Professional & Digital Marketing

Get in Touch

If you’d like more information about this module or would like to discuss your eligibility, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.

If you are ready to sign up, you can complete our online enrollment form today. 

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.