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Level 4

Search Engine Optimisation

Boost visibility. Drive traffic. Strengthen your presence.

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  • Duration: 6 Weeks
  • Format: Live Virtual Lessons
  • Duration: 6 Weeks
  • Format: Live Virtual Lessons
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What you'll learn.

Be seen where it matters. This module gives you the practical SEO skills to improve website visibility, attract the right audience, and deliver measurable digital results.

You’ll learn how SEO fits into a broader digital strategy and how to optimise content, structure, and performance to climb search rankings. Discover how to combine organic and paid search techniques to increase brand awareness and support business goals.

Module highlights.

  • The role of search engine marketing in building brand visibility
  • Core SEO techniques to optimise website content and structure
  • How to plan and implement successful paid search campaigns

How you'll be assessed.

You’ll complete a 2-hour online exam – flexible, practical and available to take at any point within an allocated exam window.

Your CIM membership.

To sit your exam and access valuable resources, a CIM membership is required. You can join as an Affiliate Studying Member for £65 per year.

Credits and qualification time.

This is a 10-credit module, equating to approximately 100 study hours made up of:
  • Guided learning hours
  • Practical and work-based learning
  • Exam preparation time
  • Exam time
  • Supported self-study time

Fees.

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition fees:

£650+ VAT for this stand alone module or £2,490 + VAT for the full qualification.

CIM fees:

£130 (VAT exempt) exam fee per module + £65 annual student CIM membership.

Entry requirements.

To register for this module, you’ll need:

  • At least one year of marketing experience or a Level 3 qualification
  • OR a relevant apprenticeship such as Multi-Channel Marketer or Marketing Assistant and equivalents

If English isn’t your first language, you’ll need to provide proof of proficiency: IELTS Academic Module with 6.5 overall with no component below 6.0 or Cambridge Certificate of Advanced English grade B or above.

Not sure if you meet the criteria? We’re here to help – just get in touch.

Get in touch

Register now.

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.
Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

Register for the module only:

  • 21
    May
    2026

    L4 Search Engine Optimisation

    6 Weeks, Thursdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Intro to Search Engines
    Thu 21 May 18:00 BST - Thu 21 May 20:30 BST
    Content and On-Page SEO
    Thu 28 May 18:00 BST - Thu 28 May 20:30 BST
    Technical and Off-Page SEO
    Thu 04 Jun 18:00 BST - Thu 04 Jun 20:30 BST
    Developing Paid Search Campaigns
    Thu 11 Jun 18:00 BST - Thu 11 Jun 20:30 BST
    Measuring Paid Search Campaigns
    Thu 18 Jun 18:00 BST - Thu 18 Jun 20:30 BST
    Revision and Exam Prep
    Thu 25 Jun 18:00 BST - Thu 25 Jun 20:30 BST
    • £650.00 excl. VAT
    Register

Register for the full qualification:

  • 25
    Sep
    2025

    L4 CIM Certificate in Professional and Digital Marketing

    Online Live Lessons
    Online via Zoom
    Session information
    Sessions
    Student Induction Session
    Content Marketing (Mandatory) 25th Sep - 30th Oct
    Marketing Impact (Mandatory) 8th Jan - 26th Feb
    Planning Integrated Campaigns (Elective) 19th Mar -23rd Apr
    Responsible Marketing (Elective) 19th Mar -23rd Apr
    Search Engine Optimisation (Elective) 21st May - 25th Jun
    Social Media Marketing (Elective) 21st May - 25th Jun
    • £2,490.00 excl. VAT
    Register
This module forms part of the level 4

CIM Certificate in Professional & Digital Marketing

View the full qualification

Explore all level 4 modules.

Marketing Impact

  • 8 Weeks
  • 20 Credits
View module

Planning Integrated Campaigns

  • 6 Weeks
  • 10 Credits
View module

Responsible Marketing

  • 6 Weeks
  • 10 Credits
View module

Search Engine Optimisation

  • 6 Weeks
  • 10 Credits
View module

Social Media Marketing

  • 6 Weeks
  • 10 Credits
View module

Content Marketing

  • 6 Weeks
  • 10 Credits
View module

Get in touch.

Got a question or need a bit more clarity? We’re here to help.

Whether you’re curious about the module content, payment options, or want to check if it’s the right fit for your experience, just fill in our contact form or drop us an email at [email protected] and a member of our team will be in touch.

Ready to get started? You can complete our online registration form today and take the next step towards becoming a more strategic marketer.

Register today

Check you meet all these criteria before applying:

  • You’re aged 19–65 (if self-employed, you can be over 65).
  • You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
  • You currently live or work  in Derbyshire or Nottinghamshire.
  • You’re either:
    • looking for a job in digital marketing
    • self-employed
    • supported by an employer who will contribute to your place
  • You’re ready to start work as soon as the course ends.
  • You can join live lessons every Wednesday 9:30am-4:30pm.
  • You can commit to around 10 hours of learning each week for 12 weeks.
  • You haven’t joined another Skills Bootcamp in the last 12 months.
  • You’ll attend a 30-minute screening interview.
  • You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
  • You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.