Level 6

Customer Journey Optimisation

Name: L6 Customer Journey Optimisation
Start: 2025-09-30T18:00:00+0100
End: 2025-11-04T20:30:00+0000
Location: Online

Module Overview

This module offers a strategic framework for evaluating the customer journey, using a data-led approach to create seamless, personalised experiences that boost satisfaction, loyalty, and advocacy. Students will gain a deeper understanding of customer journey optimisation and the methodologies needed to forge meaningful connections. Key outcomes include creating customer journey maps, gathering data for journey enhancements, and analysing complex data to identify patterns and insights that drive improved performance and support business objectives.

Student Outcomes

By the end of this module students will:

Understand the stages involved in creating an integrated customer journey map.
Understand how the use of data and insight can determine how customer journeys can be improved.
Understand how metrics can be used to measure the success of improvements to the customer journey.

Credits and Qualification Time

This is a 10-credit module, equating to approximately 100 study hours made up of:

guided learning hours
practical and work-based learning
exam preparation time
exam time
supported self-study time

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Assessment

The assessment for this module is a 2 hour online exam that can be taken at a time convenient for you.

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£700+ VAT for this stand alone module or £2,690 + VAT for the full qualification.

CIM Fees:

£165 (VAT exempt) exam fee per module + £65 annual student CIM membership.

Entry Requirements

To enrol on this course, you will need one or more of the following:

CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing or
CIM Level 4 Certificate in Professional Digital Marketing
Any relevant Level 4 qualification
An equivalent Level 4 Apprenticeship such as Marketing Executive; CIM will consider other equivalent Marketing apprenticeships
An equivalent Level 6 Apprenticeship such as Marketing Manager; CIM will consider other equivalent Marketing apprenticeships
Bachelor's or Master's degree, with at least one - third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
Professional practice (suggested two years of marketing in an operational role) and diagnostic assessment

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

Register Now

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

Register For The Module Only:

30

Sep

2025
L6 Customer Journey Optimisation

6 Weeks, Tuesdays 6pm-8:30pm
Online

Session information

Sessions

Session 1
Tue 30 Sep 18:00 BST - 20:30 BST

Session 2
Tue 07 Oct 18:00 BST - 20:30 BST

Session 3
Tue 14 Oct 18:00 BST - 20:30 BST

Session 4
Tue 21 Oct 18:00 BST - 20:30 BST

Session 5
Tue 28 Oct 18:00 GMT - 20:30 GMT

Session 6
Tue 04 Nov 18:00 GMT - 20:30 GMT
- £700.00 excl. VAT
Register

Register For The Full Qualification:

15

Apr

2025
L6 CIM Diploma in Professional and Digital Marketing

12 Months, Online Delivery, Weekday Evenings Online via Zoom
Online via Zoom

Session information

Sessions

Student Induction Session 15th Apr

Commercial Intelligence (Mandatory) 15th Apr - 20th May

AI Marketing (Elective) 10th Jun - 15th Jul

Brand Proposition (Elective) 10th Jun - 15th Jul

Customer Journey Optimisation (Mandatory) 30th Sep - 4th Nov

Strategy and Planning (Mandatory) 13th Jan - 17th Mar
- £2,690.00 excl. VAT
Register

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