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Level 6

Customer Journey Optimisation

Map insight. Improve experience. Drive loyalty.

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  • Duration: 6 Weeks
  • Format: Live Virtual Lessons
  • Duration: 6 Weeks
  • Format: Live Virtual Lessons
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What you'll learn.

Exceptional customer experiences don’t happen by chance – they’re carefully designed. This module provides a strategic framework for understanding, evaluating, and optimising the customer journey to build stronger relationships and support business performance.

You’ll explore how to use data and insight to map touchpoints, personalise interactions, and enhance satisfaction at every stage. From journey mapping to performance metrics, this module equips you with the tools to create seamless, integrated experiences that turn customers into advocates.

Module highlights.

  • Creating integrated customer journey maps to support business goals
  • Using data and insights to enhance customer experience
  • Applying metrics to measure success and drive ongoing optimisation
  • Understanding patterns, behaviours, and improvement opportunities

How you'll be assessed.

You’ll complete a 2-hour online exam – flexible, practical and available to take at any point within an allocated exam window.

Your CIM membership.

To sit your exam and access valuable resources, a CIM membership is required. You can join as an Affiliate Studying Member for £65 per year.

Credits and qualification time.

This is a 10-credit module, equating to approximately 100 study hours made up of:
  • Guided learning hours
  • Practical and work-based learning
  • Exam preparation time
  • Exam time
  • Supported self-study time

Fees.

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£700+ VAT for this stand alone module or £2,690 + VAT for the full qualification.

CIM Fees:

£165 (VAT exempt) exam fee per module + £65 annual student CIM membership.

Entry requirements.

To register for this module, you’ll need to meet one of the following criteria that reflect your qualifications or professional experience:

  • CIM Level 4 Certificate in Professional Marketing or Digital Marketing
  • A relevant Level 4 qualification or apprenticeship (e.g. Marketing Executive)
  • An equivalent Level 6 apprenticeship (e.g. Marketing Manager)
  • A marketing-focused degree (at least 120 credits at Bachelor’s level or 60 at Master’s level)
  • Professional practice – typically two years in an operational marketing role, plus diagnostic assessment

If English isn’t your first language, you’ll need to provide proof of proficiency: IELTS Academic Module with 6.5 overall with no component below 6.0 or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Not sure if you meet the criteria? We’re here to help – just get in touch.

Get in touch

Register now.

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.
Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

Register for the module only:

  • 23
    Sep
    2025

    L6 Customer Journey Optimisation

    6 Weeks, Tuesdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Tue 23 Sep 18:00 BST - 20:30 BST
    Session 2
    Tue 30 Sep 18:00 BST - 20:30 BST
    Session 3
    Tue 07 Oct 18:00 BST - 20:30 BST
    Session 4
    Tue 14 Oct 18:00 BST - 20:30 BST
    Session 5
    Tue 21 Oct 18:00 BST - 20:30 BST
    Session 6
    Tue 28 Oct 18:00 GMT - 20:30 GMT
    • £700.00 excl. VAT
    Register
  • 23
    Sep
    2025

    L6 Customer Journey Optimisation

    6 Weeks
    Online
    Session information
    Sessions
    Session 1
    Tue 23 Sep 18:00 BST - 20:30 BST
    Session 2
    Tue 30 Sep 18:00 BST - 20:30 BST
    Session 3
    Tue 07 Oct 18:00 BST - 20:30 BST
    Session 4
    Tue 14 Oct 18:00 BST - 20:30 BST
    Session 5
    Tue 21 Oct 18:00 BST - 20:30 BST
    Session 6
    Tue 28 Oct 18:00 GMT - 20:30 GMT
    • £700.00 excl. VAT
    Register

Register for the full qualification:

  • 23
    Sep
    2025

    L6 CIM Diploma in Professional and Digital Marketing

    Online Live Lessons
    Online via Zoom
    Session information
    Sessions
    Student Induction Session 23rd Sept 25
    Customer Journey Optimisation (Mandatory) 23rd Sep - 28th Oct
    Strategy and Planning (Mandatory) 20th Jan - 24th Mar
    Commercial Intelligence (Elective) 21st Apr - 26th May
    Societal Impact (Elective) 21st Apr - 26th May
    AI Marketing (Elective) Date TBC
    Brand Proposition (Elective) Date TBC
    • £2,690.00 excl. VAT
    Register
This module forms part of the level 6

CIM Diploma in Professional & Digital Marketing

View the full qualification

Explore all level 6 modules.

Strategy and Planning

  • 10 Weeks
  • 20 Credits
View Module

Commercial Intelligence

  • 6 Weeks
  • 10 Credits
View Module

Societal Impact

  • 6 Weeks
  • 10 Credits
View Module

Brand Proposition

  • 6 Weeks
  • 10 Credits
View Module

AI Marketing

  • 6 Weeks
  • 10 Credits
View Module

Customer Journey Optimisation

  • 6 Weeks
  • 10 Credits
View Module

Get in touch.

Got a question or need a bit more clarity? We’re here to help.

Whether you’re curious about the module content, payment options, or want to check if it’s the right fit for your experience, just fill in our contact form or drop us an email at [email protected] and a member of our team will be in touch.

Ready to get started? You can complete our online registration form today and take the next step towards becoming a more strategic marketer.

Register today

Check you meet all these criteria before applying:

  • You’re aged 19–65 (if self-employed, you can be over 65).
  • You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
  • You currently live or work  in Derbyshire or Nottinghamshire.
  • You’re either:
    • looking for a job in digital marketing
    • self-employed
    • supported by an employer who will contribute to your place
  • You’re ready to start work as soon as the course ends.
  • You can join live lessons every Wednesday 9:30am-4:30pm.
  • You can commit to around 10 hours of learning each week for 12 weeks.
  • You haven’t joined another Skills Bootcamp in the last 12 months.
  • You’ll attend a 30-minute screening interview.
  • You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
  • You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.