Level 4

Planning Integrated Campaigns

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Module Overview

In today’s fast-evolving marketing landscape, it’s crucial for marketers to understand how campaigns enable organizations to connect with their customers. In this module, candidates will explore the vital role of content in the customer lifecycle and how audiences engage with both digital and traditional media channels. You’ll learn how to create integrated marketing campaigns that span online and offline channels, as well as how to assess their effectiveness.

The module addresses how organizations develop integrated campaigns from both content and behavioral perspectives to foster customer-centric communications and measure their impact. Candidates will discover how to leverage evolving marketing techniques to achieve a competitive edge and maintain long-term customer focus. The module encompasses three key outcomes: the first examines how organizations interact with customers, the second focuses on customer engagement with media and content, and the third emphasizes the development of customer-centric integrated campaign plans.

Student Outcomes

By the end of this module students will:
  • Understand how the organisation interacts with customers.
  • Understand customer engagement with media and content.
  • Understand how to develop a customercentric and integrated campaign plan.

Credits and Qualification Time

This is a 10-credit module, equating to approximately 100 study hours made up of:
  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Assessment

The assessment for this module is a 2 hour online exam that can be taken at a time convenient for you. 

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£650+ VAT for this stand alone module or £2,490 + VAT for the full qualification.

CIM Fees:

£130 (VAT exempt) exam fee per module + £65 annual student CIM membership.

Entry Requirements

You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing.

Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

Register Now

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

Register For The Module Only:

  • 18
    Mar
    2025

    L4 Planning Integrated Campaigns

    6 Weeks, Tuesdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Tue 18 Mar 18:00 GMT - 20:30 GMT
    Session 2
    Tue 25 Mar 18:00 GMT - 20:30 GMT
    Session 3
    Tue 01 Apr 18:00 GMT - 20:30 GMT
    Session 4
    Tue 08 Apr 18:00 GMT - 20:30 GMT
    Session 5
    Tue 15 Apr 18:00 GMT - 20:30 GMT
    Session 6
    Tue 22 Apr 18:00 GMT - 20:30 GMT
    • £650.00 excl. VAT

Register For The Full Qualification:

  • 14
    Jan
    2025

    L6 CIM Diploma in Professional and Digital Marketing

    9-12 Months, Online Delivery, Weekday Evenings
    Online via Zoom
    Session information
    Sessions
    Student Induction Session
    Tue 14 Jan 17:30 GMT - Tue 14 Jan 18:00 GMT
    Strategy and Planning (Mandatory)
    Tue 14 Jan 18:00 - Tue 18 Mar 20:30
    Commercial Intellegence (Mandatory)
    Tue 15 Apr 18:00 - Tue 20 May 20:30
    AI Marketing (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Brand Proposition (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Customer Journey Optimisation (Mandatory)
    Tue 30 Sep 18:00 - Tue 04 Nov 20:30
    • £2,690.00 excl. VAT
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This module forms part of the level 4

CIM Certificate in Professional & Digital Marketing

Get in Touch

If you’d like more information about this module or would like to discuss your eligibility, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.

If you are ready to sign up, you can complete our online enrollment form today. 

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.