In today’s fast-evolving marketing landscape, it’s crucial for marketers to understand how campaigns enable organizations to connect with their customers. In this module, candidates will explore the vital role of content in the customer lifecycle and how audiences engage with both digital and traditional media channels. You’ll learn how to create integrated marketing campaigns that span online and offline channels, as well as how to assess their effectiveness.
The module addresses how organizations develop integrated campaigns from both content and behavioral perspectives to foster customer-centric communications and measure their impact. Candidates will discover how to leverage evolving marketing techniques to achieve a competitive edge and maintain long-term customer focus. The module encompasses three key outcomes: the first examines how organizations interact with customers, the second focuses on customer engagement with media and content, and the third emphasizes the development of customer-centric integrated campaign plans.
Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.
The assessment for this module is a 2 hour online exam that can be taken at a time convenient for you.
£650+ VAT for this stand alone module or £2,490 + VAT for the full qualification.
£130 (VAT exempt) exam fee per module + £65 annual student CIM membership.
You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing.
Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.
Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.
If you’d like more information about this module or would like to discuss your eligibility, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.
If you are ready to sign up, you can complete our online enrollment form today.
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