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What do employers really get back from investing in CIM training?

Marketing can make or break a brand. And while tools and tech are evolving at lightning speed, it’s people who drive performance. That’s why more and more employers are turning to CIM-accredited training to future-proof their teams and sharpen their marketing edge. But what do you really get back when you invest in CIM qualifications for your team?

At TMLA, we work closely with businesses of all sizes to develop in-house talent that’s confident, capable, and commercially minded. Below, we break down what CIM training brings to the table – and why it delivers strong return on investment.

Grow your people, grow your impact – with TMLA.

In this article:
Stronger strategy, sharper execution
Tangible business impact
Increased in-house capability
More confident, motivated marketers
Alignment with industry standards and best practice
Flexibility that fits your organisation
A smart, strategic investment

Stronger strategy, sharper execution.

One of the biggest advantages of CIM training is the ability to link strategy with delivery. It’s not just about understanding marketing theory – it’s about applying it to real business challenges.

CIM-qualified professionals are trained to think strategically, identify opportunities, and make data-driven decisions that align with business goals. Whether it’s launching a campaign, repositioning a brand, or improving customer journeys, they know how to take a structured, outcome-focused approach.

That means less time wasted on trial and error, and more marketing that moves the needle.

Level 6 Student
“Studying with TMLA has genuinely transformed how I approach marketing in my day-to-day role at Hardy Signs. The course content is thorough, up-to-date and packed with real-world relevance, which meant I could start applying what I was learning almost straight away.”

Blu Hardy, Marketing Manager at Hardy Signs
Level 4 CIM student

Laura Muller Head of Marketing
“Putting Emily through the Level 4 CIM course with TMLA has been a brilliant decision for both her growth and the wider team. We’ve seen a noticeable boost in her confidence, strategic thinking, and ability to create content that truly aligns with business objectives. She’s not just delivering strong copy – she’s making data-led decisions, contributing to campaign planning, and thinking bigger picture. The blend of practical learning and industry relevance has really elevated her role. It’s been a valuable investment in both her future and ours.”
Laura Muller, Head of Marketing at MacMartin

Emily Scott,
Content Marketing Executive at MacMartin

Tangible business impact.

Ultimately, every employer wants to see a return. And CIM training delivers. From increased lead generation and improved conversion rates to stronger customer loyalty and better brand positioning, the results are measurable.

Our partners at TMLA have seen real impact across sectors:

  • Small business owners cutting agency spend by 40%
  • Marketing managers launching more targeted, effective campaigns
  • Teams improving reporting and insights to drive smarter decisions

It’s not just about the individual – it’s about the ripple effect across your whole business.

Investing in CIM Training

Increased in-house capability (and reduced outsourcing costs).

When your team has the right skills in-house, you can reduce reliance on external agencies and freelancers. CIM courses cover everything from digital marketing and content strategy to analytics and brand management – giving your team the tools to deliver more, more efficiently.

For many businesses, upskilling staff is not just a training decision but a cost-saving strategy. Empowered employees can take on more responsibility, drive innovation internally, and respond to changes faster without waiting on third-party input.

Level 6 Student
“What really stood out for me was the flexibility. With a busy work schedule, knowing that every session was recorded gave me peace of mind and meant I never felt like I was falling behind. That kind of support makes all the difference when you’re juggling a full-time role.”

Blu Hardy, Marketing Manager at Hardy Signs
Level 4 CIM student

More confident, motivated marketers.

Training doesn’t just build skills – it builds confidence. When your team feels capable and supported, they perform better. CIM courses provide a clear framework for learning, along with recognised qualifications that give professionals a real sense of achievement.

At TMLA, we often hear from employers who notice a visible shift in their teams after training: more ownership, better collaboration, and stronger strategic thinking. Investing in people signals that you value them – and that boosts retention, morale and long-term loyalty.

Alignment with industry standards and best practice.

CIM qualifications are developed by leading marketing experts and updated regularly to reflect current trends, technologies and expectations. That means your team stays aligned with what’s happening in the wider industry – from AI and automation to ethics, sustainability and inclusive comms.

Having CIM-qualified professionals on your team helps ensure compliance, consistency, and credibility. It also adds weight to client pitches and stakeholder presentations – showing you take marketing excellence seriously.

CIM Training

Flexibility that fits your organisation.

One of the key benefits of studying with TMLA is our flexible, practical approach. We understand that business doesn’t stop for training – which is why we work around your needs.

Our online, tutor-supported model allows staff to learn in their own time while applying new ideas in real-time. We also offer group training options and tailored support to help align learning with your commercial goals.

  • Whether you’re supporting one marketer or upskilling a whole team, we make the process easy, relevant and rewarding.
Blu Hardy Level 6 Student
“Even if you’re not doing a full qualification, the way TMLA delivers its content – across all its courses – is incredibly engaging, accessible and immediately useful. The team are friendly, knowledgeable and passionate about what they do.”

Blu Hardy, Marketing Manager at Hardy Signs
Level 4 CIM student

A smart, strategic investment.

In 2025, marketing agility, innovation and insight are more valuable than ever. By investing in CIM training, you’re not just upskilling your team – you’re strengthening your business from the inside out.

At TMLA, we believe in marketing as a force for good – and we know that great marketing starts with great people. If you’re ready to build capability, inspire confidence, and drive real results, let’s talk about how CIM training can support your goals.

Grow your people, grow your impact – with TMLA.

Check you meet all these criteria before applying:

  • You’re aged 19–65 (if self-employed, you can be over 65).
  • You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
  • You currently live or work  in Derbyshire or Nottinghamshire.
  • You’re either:
    • looking for a job in digital marketing
    • self-employed
    • supported by an employer who will contribute to your place
  • You’re ready to start work as soon as the course ends.
  • You can join live lessons every Wednesday 9:30am-4:30pm.
  • You can commit to around 10 hours of learning each week for 12 weeks.
  • You haven’t joined another Skills Bootcamp in the last 12 months.
  • You’ll attend a 30-minute screening interview.
  • You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
  • You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

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