This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

  • 07 January
    8 Weeks, Tuesdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Tue 07 Jan 18:00 GMT - Tue 07 Jan 20:30 GMT
    Online
    Session 2
    Tue 14 Jan 18:00 GMT - Tue 14 Jan 20:30 GMT
    Online
    Session 3
    Tue 21 Jan 18:00 GMT - Tue 21 Jan 20:30 GMT
    Online
    Session 4
    Tue 28 Jan 18:00 GMT - Tue 28 Jan 20:30 GMT
    Online
    Session 5
    Tue 04 Feb 18:00 GMT - Tue 04 Feb 20:30 GMT
    Online
    Session 6
    Tue 11 Feb 18:00 GMT - Tue 11 Feb 20:30 GMT
    Online
    Session 7
    Tue 18 Feb 18:00 GMT - Tue 18 Feb 20:30 GMT
    Online
    Session 8
    Tue 25 Feb 18:00 GMT - Tue 25 Feb 20:30 GMT
    Online
    • £800.00 excl. VAT
    • Individual Module
    • Level 4
    • L4-MAR-IMP
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Description

This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Entry Requirements

To enrol on this course, you will need one or more of the following:

  • CIM Foundation Certificate
  • A relevant level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate
  • Professional practice: one year’s experience in a marketing role and a diagnostic assessment onto level 4
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.
 
If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

CIM Membership

Membership with CIM is required to allow candidates to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Qualification Time & Assessment

The CIM Level 4 Award has been calculated as carrying 20 credits, which equates to approximately 200 hours of Total Qualification Time (TQT) which is made up of:

  • guided learning hours 
  • practical and work-based learning 
  • assessment preparation time 
  • assessment time 
  • supported self-study time 

The assessment for this module is an onscreen exam that can be taken at a time convenient for you. The exam duration is 120 minutes.

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.