• 07 November
    6 Weeks, Thursdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Thu 07 Nov 18:00 GMT - Thu 07 Nov 20:30 GMT
    Online
    Session 2
    Thu 14 Nov 18:00 GMT - Thu 14 Nov 20:30 GMT
    Online
    Session 3
    Thu 21 Nov 18:00 GMT - Thu 21 Nov 20:30 GMT
    Online
    Session 4
    Thu 28 Nov 18:00 GMT - Thu 28 Nov 20:30 GMT
    Online
    Session 5
    Thu 05 Dec 18:00 GMT - Thu 05 Dec 20:30 GMT
    Online
    Session 6
    Thu 12 Dec 18:00 GMT - Thu 12 Dec 20:30 GMT
    Online
    • £650.00 excl. VAT
    • Individual Module
    • Level 4
    • L4-CONT-MAR
  • 30 September
    6 Weeks, Tuesdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Tue 30 Sep 18:00 BST - Tue 30 Sep 20:30 BST
    Online
    Session 2
    Tue 07 Oct 18:00 BST - Tue 07 Oct 20:30 BST
    Online
    Session 3
    Tue 14 Oct 18:00 BST - Tue 14 Oct 20:30 BST
    Online
    Session 4
    Tue 21 Oct 18:00 BST - Tue 21 Oct 20:30 BST
    Online
    Session 5
    Tue 28 Oct 18:00 GMT - Tue 28 Oct 20:30 GMT
    Online
    Session 6
    Tue 04 Nov 18:00 GMT - Tue 04 Nov 20:30 GMT
    Online
    • £650.00 excl. VAT
    • L4-CONT-MAR

Description

Content marketing is essential for successful digital marketing campaigns. This module equips you with the knowledge and skills needed to create impactful content that aligns with marketing objectives. You’ll explore various content formats and their roles in enhancing the customer journey, as well as the influence of emerging technologies on content creation. Additionally, you’ll learn to develop a comprehensive content plan that supports your organization’s initiatives.

The module covers three key areas: first, it highlights the significance of content marketing in driving organizational marketing efforts; second, it examines different content formats and their application to engage target audiences; and third, it focuses on the skills necessary to create an effective content marketing plan and evaluate its outcomes.

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