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18 March6 Weeks, Tuesdays 6pm-8:30pmOnline
Sessions
Session 1
Tue 18 Mar 18:00 GMT - Tue 18 Mar 20:30 GMTOnlineSession 2
Tue 25 Mar 18:00 GMT - Tue 25 Mar 20:30 GMTOnlineSession 3
Tue 01 Apr 18:00 GMT - Tue 01 Apr 20:30 GMTOnlineSession 4
Tue 08 Apr 18:00 GMT - Tue 08 Apr 20:30 GMTOnlineSession 5
Tue 15 Apr 18:00 GMT - Tue 15 Apr 20:30 GMTOnlineSession 6
Tue 22 Apr 18:00 GMT - Tue 22 Apr 20:30 GMTOnline- £650.00 excl. VAT
Description
This module addresses how organizations develop integrated campaigns from both content and behavioral perspectives to foster customer-centric communications and measure their impact. Candidates will discover how to leverage evolving marketing techniques to achieve a competitive edge and maintain long-term customer focus. The module encompasses three key outcomes: the first examines how organizations interact with customers, the second focuses on customer engagement with media and content, and the third emphasizes the development of customer-centric integrated campaign plans.