When it comes to upskilling your marketing team, the right training can make all the difference – not just to individual confidence, but to your business outcomes.
But with so many qualifications out there, it can be tricky to know where to start. At TMLA, we’re often asked:
“Should my team member do the CIM Level 4 or Level 6?”
The answer? It depends – on their experience, current role, and career goals. And sometimes, a short course or bootcamp might actually be the best place to begin.
Here’s a simple breakdown to help you choose the right path for your people.
This qualification is focused on giving marketers a solid grounding in core principles – from understanding customer behaviour to crafting campaign plans that align with wider business objectives.
Perfect for:
“Putting Emily through the Level 4 CIM course with TMLA has been a brilliant decision for both her growth and the wider team. We’ve seen a noticeable boost in her confidence, strategic thinking, and ability to create content that truly aligns with business objectives.”
– Laura Muller, Head of Marketing
The CIM Level 6 Diploma in Professional Marketing is the next step up – designed for professionals who:
It’s more in-depth, and encourages learners to apply theory to real business challenges – making it highly valuable for both the individual and the organisation.
Perfect for:
Not every team member needs a full qualification – or they might not be ready for one just yet. That’s where our short courses and our Digital Marketing Skills Bootcamp come in.
These are designed to:
We’re happy to chat through your team structure, roles and goals – and help you build the right learning pathway for every member.
Because when your people grow, your business moves forward.
Gain knowledge, create change.
Check you meet all these criteria before applying:
“As someone in the early stages of their marketing career, I really wanted to broaden my knowledge beyond the scope of my current role. I knew that having a solid, well-rounded understanding of marketing would help me grow and become more confident in my abilities – and that’s exactly what led me to TMLA and the CIM Level 4 course.
The course has given me a much deeper understanding of the wider marketing landscape. It’s really helped me see how all the different pieces fit together, which in turn has made me feel more confident and capable in my day-to-day work. What I love is how practical the course is – you can take what you’ve learnt and apply it straight away. I’ve already made changes to our business newsletter after a really insightful session on adding value for your audience (shoutout to Jessica for that one!). It’s made me think differently about how and why we communicate with our audience, not just what we’re saying.
The support from the tutors was brilliant – they’re always approachable and happy to answer questions, even outside the weekly sessions. And the wider TMLA team was just as great. Communication has been spot on and I’ve always felt well-supported throughout.
Another big plus for me has been how flexible the course is. The sessions are held online in the evenings, which makes it easy to fit around work and other commitments. On top of that, the exams can be taken at any point within the exam window, which has been really helpful – I’ve been able to sit my exams at a time that genuinely works for me.
Overall, I’d absolutely recommend this course to anyone looking to deepen their marketing knowledge. The content is engaging, the support is fantastic, and you walk away with skills and insights that you can use straight away. I feel so much more confident in what I am doing and how my career could progress.”
Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.
