Digital Marketing Skills Bootcamp

Gain practical skills and essential knowledge with our 12-week bootcamp built for the real world.

Secure your place for January - course starts 8th January.

Fully booked for September!

Our September Skills Bootcamp cohort is now at capacity.

An intensive, hands-on course designed to build your digital marketing skills from the ground up – fast. Whether you’re starting out, stepping up, growing your business, or switching careers, this bootcamp equips you with the knowledge, tactics and confidence to succeed in digital marketing.

Delivered over 12 weekly sessions, you’ll cover the full digital marketing mix, gain practical experience with industry tools, and build a portfolio that showcases your skills. The course is ideal for self-employed individuals, career changers, and marketing professionals looking to boost their digital confidence, as well as those seeking their first marketing role.

This bootcamp is delivered by TMLA in partnership with MacMartin – an award-winning marketing agency bringing real-world insight to every session. As a CIM-accredited study centre, our curriculum is grounded in the latest standards from the UK’s leading professional marketing body, ensuring your learning stays relevant, strategic and credible.

Career prospects.

This course is ideal for anyone looking to grow their business online or build a career in any of the following areas:

Digital marketing
Marketing and communications
Social media marketing
Content marketing
Search and performance marketing
Campaign management

Funded course places.

This course (worth £2,900) is funded by the Department for Education.

Funded course places.

This course (worth £2,900) is part-funded by the Department for Education.

Summary of course content.

Introduction to Digital Marketing
Marketing Principles and Audience
Branding and Positioning
Websites and Web Optimisation
SEO (Search Engine Optimisation)
Paid Search and Display (PPC)
Social Media Marketing
Email and CRM
Content Marketing
Analytics and Optimisation
Campaign Planning and Integration
Employability and Industry Skills

Introduction to Digital Marketing
Marketing Principles and Audience
Branding and Positioning
Websites and Web Optimisation
SEO (Search Engine Optimisation)
Paid Search and Display (PPC)

Social Media Marketing
Email and CRM
Content Marketing
Analytics and Optimisation
Campaign Planning and Integration
Employability and Industry Skills

"What I love is how practical the course is - you can take what you’ve learnt and apply it straight away."

Emily Scott, Content Marketing Executive
Level 4 CIM student

What you’ll gain.

This course is about more than just learning theory. It’s designed to help you apply your knowledge in practical, real-world scenarios and give you the confidence to take the next step in your career. Whether you’re looking to land a new role, grow your own business, or bring fresh skills to your current job, you’ll come away equipped and inspired.

Practical, career-ready digital marketing skills
Confidence using real tools and platforms
An understanding of integrated, strategic marketing
The opportunity to achieve the CIM Level 4 Award in Content Marketing
Support from industry-experienced tutors and a connected learning community

What you'll learn.

Each session has been carefully crafted by practicing marketers to combine strategic thinking with hands-on application. You’ll explore the ‘why’ and the ‘how’ behind effective digital marketing – with guidance from tutors who live and breathe this stuff every day.

Week 1 –
Introduction to Digital Marketing

Get to grips with the digital landscape. Learn the purpose of digital marketing, the role of key channels (SEO, PPC, social, email, content), how the customer journey works, and how to set effective SMART objectives.

Week 2 –
Understanding Your Audience

Learn how to segment and target effectively, build detailed personas, and apply customer psychology to understand motivations and behaviours. Explore practical ways to gather and analyse insights and use them to plan campaigns that truly connect.

Week 3 –
Branding and Positioning

Discover how to define a brand’s purpose, values and personality. Learn how to communicate consistently across platforms and carve out a strong market position with compelling messaging.

Week 4 –
Websites and Web Optimisation

Explore what makes a website effective. You’ll dive into UX principles, mobile-first design, landing page structure, strong calls to action, and how to track and optimise conversion.

Week 5 –
SEO

Unpack the essentials of search engine optimisation. From keyword research to content mapping, on-page structure to technical tweaks, you’ll learn how to drive visibility and improve performance.

Week 6 –
Paid Search and Display

Learn how to launch a Google Ads campaign. Cover targeting, budgeting, and how to write effective ads. You’ll also explore display advertising and how to measure and improve ROI.

Week 7 –
Social Media Marketing

Gain an overview of the key platforms and their audiences. Learn how to create a content plan, build a calendar, schedule posts, and set up simple paid campaigns to boost reach.

Week 8 –
Email and CRM

Learn how to build and segment email lists, design effective campaigns, and create basic CRM workflows. Understand automation, A/B testing, and how email fits into your wider strategy.

Week 9 –
Content Marketing

From blogs to video, podcasts to infographics – discover different content types and when to use them. Learn how to tell engaging stories and align content to the customer journey.

Week 10 –
Analytics and Optimisation

Measure what matters. Learn to set KPIs, understand GA4, track campaigns using UTM links, and use data to evaluate and improve your marketing performance.

Week 11 –
Campaign Planning and Integration

Bring it all together with integrated campaign planning. Learn to write a campaign brief, align channels, manage budgets and measure against your objectives.

Week 12 –
Professional Skills

Build essential skills like project management, agile thinking, creativity, and personal branding to help you adapt, problem-solve, and succeed in your marketing career.

Course format.

12 face-to-face sessions (one day per week, 9:30am–4:30pm, Derby)
Live-streamed access for anyone unable to attend in person
5 online webinars (3 hours each) delivered across the 12 weeks
Includes optional CIM Content Marketing exam to receive official CIM award

Eligibility.

To join the bootcamp, you must:

Be aged 19 or over by 31 August 2025
Have the right to work in the UK
Live or work in Derbyshire or Nottinghamshire
Be self-employed or supported by your employer
Complete a short diagnostic to confirm the course is right for you
Can commit to around 10 hours of learning per week
You haven’t joined another Skills Bootcamp in the last 12 months

Apply now.

Apply now by completing our simple application form.

First Name

Last Name

Phone

Select Employment Status

Do you confirm you meet the eligibility criteria?

Yes No

Address

Date of Birth

Please fill in the details below about your employer:

Company Name

Company Address

Line Manager's Name

Line Manager's Email

Please describe your ethnicity (The DfE uses this information to make sure our learners come from diverse backgrounds).

Do you have a disability, learning difficulty or health condition?

Yes No

Do you require extra support with your learning? If yes, your tutor will talk you through the options and ask for your consent before sharing any information.

Yes No

What happens next.

We’ll review your application and funding status
We'll be in touch to arrange a short online screening interview
If accepted, we’ll confirm your place and share the course welcome pack
You’ll then begin your 12-week learning journey with full support from our expert team.

Delivered with MacMartin. Accredited by CIM. Designed for your future.

Gain knowledge, create change.

Still have questions?

If you’d like to chat about this Skills Bootcamp or check if it’s right for you, just complete our contact form or email [email protected] and our friendly team will be happy to help.

Check you meet all these criteria before applying:

You’re aged 19–65 (if self-employed, you can be over 65).
You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
You currently live or work in Derbyshire or Nottinghamshire.
You’re either:
- looking for a job in digital marketing
- self-employed
- supported by an employer who will contribute to your place
You’re ready to start work as soon as the course ends.
You can join live lessons every Wednesday 9:30am-4:30pm.
You can commit to around 10 hours of learning each week for 12 weeks.
You haven’t joined another Skills Bootcamp in the last 12 months.
You’ll attend a 30-minute screening interview.
You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.