Digital Marketing Skills Bootcamp

Gain practical skills and essential knowledge with our 6-week bootcamp built for the real world.

Fully booked for February!

Join the waitlist for 2026 cohorts

Our February Skills Bootcamp cohort is now at capacity — join the waitlist to be the first to hear if a place becomes available.

An intensive, hands-on course designed to build your digital marketing skills from the ground up – fast. Whether you’re starting out, stepping up, growing your business, or switching careers, this bootcamp equips you with the knowledge, tactics and confidence to succeed in digital marketing.

Delivered over 6 weeks, you’ll cover the full digital marketing mix, gain practical experience with industry tools, and build a portfolio that showcases your skills. The course is ideal for self-employed individuals, career changers, and marketing professionals looking to boost their digital confidence, as well as those seeking their first marketing role.

This bootcamp is delivered by TMLA in partnership with MacMartin – an award-winning marketing agency bringing real-world insight to every session. As a CIM-accredited study centre, our curriculum is grounded in the latest standards from the UK’s leading professional marketing body, ensuring your learning stays relevant, strategic and credible.

Career prospects.

This course is ideal for anyone looking to grow their business online or build a career in any of the following areas:

Digital marketing
Marketing and communications
Social media marketing
Content marketing
Search and performance marketing
Campaign management

Funded course places.

This course (worth £2,900) is funded by the Department for Education.

Funded course places.

This course (worth £2,900) is part-funded by the Department for Education.

Summary of course content.

Introduction to Digital Marketing
Understanding Your Audience
Branding and Positioning
SEO (Search Engine Optimisation)
Websites and Web Optimisation
Analytics and Optimisation
Email, CRM and Social Media Marketing
Marketing for Social Good
Content Marketing
Campaign Planning and Professional Skills

"What I love is how practical the course is - you can take what you’ve learnt and apply it straight away."

Emily Scott, Content Marketing Executive
Level 4 CIM student

What you’ll gain.

This course is about more than just learning theory. It’s designed to help you apply your knowledge in practical, real-world scenarios and give you the confidence to take the next step in your career. Whether you’re looking to land a new role, grow your own business, or bring fresh skills to your current job, you’ll come away equipped and inspired.

Practical, career-ready digital marketing skills
Confidence using real tools and platforms
An understanding of integrated, strategic marketing
The opportunity to achieve the CIM Level 4 Award in Content Marketing
Support from industry-experienced tutors and a connected learning community

What you'll learn.

Each session has been carefully crafted by practicing marketers to combine strategic thinking with hands-on application. You’ll explore the ‘why’ and the ‘how’ behind effective digital marketing, with guidance from tutors who live and breathe this stuff every day.

Webinar 1 –
Course Introduction

Join us for a one-hour welcome webinar to kick off the course. We’ll cover the practical details, walk through how the course works, and make sure you have everything you need to get started. There’ll also be plenty of time to ask questions and get clarity before the programme begins.

In-Person Workshop 1 –
Introduction to Digital Marketing

Get to grips with the digital landscape. Learn the purpose of digital marketing, the role of key channels (SEO, PPC, social, email, content), how the customer journey works, and how to set effective SMART objectives.

Webinar 2 –
Understanding Your Audience

Learn how to segment and target effectively, build detailed personas, and apply customer psychology to understand motivations and behaviours. Explore practical ways to gather and analyse insights and use them to plan campaigns that truly connect.

In-Person Workshop 2 –
Branding and Positioning

Discover how to define a brand’s purpose, values and personality. Learn how to communicate consistently across platforms and carve out a strong market position with compelling messaging.

Webinar 3 –
SEO (Search Engine Optimisation)

Unpack the essentials of search engine optimisation. From keyword research to content mapping, on-page structure to technical tweaks, you’ll learn how to drive visibility and improve performance.

In-Person Workshop 3 –
Websites and Web Optimisation

Explore what makes a website effective. You’ll dive into UX principles, mobile-first design, landing page structure, strong calls to action, how optimise conversion and best practise for content management.

Webinar 4 –
Analytics and Optimisation

Measure what matters. Learn to set KPIs, understand GA4, track campaigns using UTM links, and use data to evaluate and improve your marketing performance.

In-Person Workshop 4 –
Email, CRM and Social Media

Learn how to build and segment email lists, create effective campaigns, and use simple CRM automation and A/B testing. Discover how to plan and schedule social content, understand key platforms and audiences, and run basic paid campaigns.

Webinar 5 –
Marketing for Social Good

Explore how marketing can drive positive social and environmental impact. Learn how to create purpose-led campaigns, communicate authentically, and engage audiences around causes that matter.

In-Person Workshop 5 –
Content Creation and Strategy

Learn how to create a content plan that supports your wider marketing goals. Explore different content types and understand when and how to use them. Discover how strong storytelling and journey-led content fuels all other marketing channels.

Webinar 6 –
Exam Practise and Revision

Prepare with confidence for your CIM Content Marketing exam. This revision session reinforces key concepts, walks through exam-style questions, and offers practical guidance on structuring answers to meet CIM assessment criteria.

In-Person Workshop 6 –
Campaign Planning and Integration

Pull everything together as you learn how to plan and run integrated marketing campaigns. From writing briefs and aligning channels to managing budgets and measuring results, you’ll also build professional skills and personal branding to support your marketing career.

Course format.

Eligibility.

To join the bootcamp, you must:

Be aged 19 or over by 31 August 2026
Have the right to work in the UK and lived here for 3+ years
Live or work in Derbyshire or Nottinghamshire
Be self-employed or supported by your employer
Complete a short diagnostic to confirm the course is right for you
Can commit to around 10 hours of learning per week
You haven’t joined another Skills Bootcamp in the last 12 months

Apply now.

Apply now by completing our simple application form.

First Name

Last Name

Phone

Select Employment Status

Do you confirm you meet the eligibility criteria?

Yes No

Address

Date of Birth

Please fill in the details below about your employer:

Company Name

Company Address

Line Manager's Name

Line Manager's Email

Please describe your ethnicity (The DfE uses this information to make sure our learners come from diverse backgrounds).

Do you have a disability, learning difficulty or health condition?

Yes No

Do you require extra support with your learning? If yes, your tutor will talk you through the options and ask for your consent before sharing any information.

Yes No

What happens next.

We’ll review your application and funding status
We'll be in touch to arrange a short online screening interview
If accepted, we’ll confirm your place and share the course welcome pack
You’ll then begin your 6-week learning journey with full support from our expert team.

Delivered with MacMartin. Accredited by CIM. Designed for your future.

Gain knowledge, create change.

Still have questions?

If you’d like to chat about this Skills Bootcamp or check if it’s right for you, just complete our contact form or email [email protected] and our friendly team will be happy to help.

Check you meet all these criteria before applying:

You’re aged 19–65 (if self-employed, you can be over 65).
You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
You currently live or work in Derbyshire or Nottinghamshire.
You’re either:
- looking for a job in digital marketing
- self-employed
- supported by an employer who will contribute to your place
You’re ready to start work as soon as the course ends.
You can join live lessons every Wednesday 9:30am-4:30pm.
You can commit to around 10 hours of learning each week for 12 weeks.
You haven’t joined another Skills Bootcamp in the last 12 months.
You’ll attend a 30-minute screening interview.
You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

“As someone in the early stages of their marketing career, I really wanted to broaden my knowledge beyond the scope of my current role. I knew that having a solid, well-rounded understanding of marketing would help me grow and become more confident in my abilities – and that’s exactly what led me to TMLA and the CIM Level 4 course.

The course has given me a much deeper understanding of the wider marketing landscape. It’s really helped me see how all the different pieces fit together, which in turn has made me feel more confident and capable in my day-to-day work. What I love is how practical the course is – you can take what you’ve learnt and apply it straight away. I’ve already made changes to our business newsletter after a really insightful session on adding value for your audience (shoutout to Jessica for that one!). It’s made me think differently about how and why we communicate with our audience, not just what we’re saying.

The support from the tutors was brilliant – they’re always approachable and happy to answer questions, even outside the weekly sessions. And the wider TMLA team was just as great. Communication has been spot on and I’ve always felt well-supported throughout.

Another big plus for me has been how flexible the course is. The sessions are held online in the evenings, which makes it easy to fit around work and other commitments. On top of that, the exams can be taken at any point within the exam window, which has been really helpful – I’ve been able to sit my exams at a time that genuinely works for me.

Overall, I’d absolutely recommend this course to anyone looking to deepen their marketing knowledge. The content is engaging, the support is fantastic, and you walk away with skills and insights that you can use straight away. I feel so much more confident in what I am doing and how my career could progress.”

Emily Scott, Content Marketing Executive
Level 4 CIM student

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.