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L6 Customer Journey Optimisation

Use data and psychology to map, analyse, and improve the full customer journey—boosting experience, loyalty, and results.

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  • 12 January
    Tuesdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Tue 12 Jan 18:00 GMT - Tue 12 Jan 20:30 GMT
    Online
    Session 2
    Tue 19 Jan 18:00 GMT - Tue 19 Jan 20:30 GMT
    Online
    Session 3
    Tue 26 Jan 18:00 GMT - Tue 26 Jan 20:30 GMT
    Online
    Session 4
    Tue 02 Feb 18:00 GMT - Tue 02 Feb 20:30 GMT
    Online
    Session 5
    Tue 09 Feb 18:00 GMT - Tue 09 Feb 20:30 GMT
    Online
    Session 6
    Tue 16 Feb 18:00 GMT - Tue 16 Feb 20:30 GMT
    Online
    • £700.00 excl. VAT
    Register

Description

 

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Discover our qualifications, study options, fees and career pathways.
  • Course overview
  • Entry requirements
  • Fees & payment options
  • Study formats
  • Career outcomes

Check you meet all these criteria before applying:

  • You’re aged 19–65 (if self-employed, you can be over 65).
  • You’ve lived in the UK for at least 3 years and can prove your right to work (e.g. passport, visa).
  • You currently live or work  in Derbyshire or Nottinghamshire.
  • You’re either:
    • looking for a job in digital marketing
    • self-employed
    • supported by an employer who will contribute to your place
  • You’re ready to start work as soon as the course ends.
  • You can join live lessons every Wednesday 9:30am-4:30pm.
  • You can commit to around 10 hours of learning each week for 12 weeks.
  • You haven’t joined another Skills Bootcamp in the last 12 months.
  • You’ll attend a 30-minute screening interview.
  • You’re willing to share personal information with MacMartin, the EMCCA and the DfE. We store data securely under GDPR.
  • You’ll provide evidence of your progress, such as proof of an interview, a new job, or an action plan showing how you’ve applied your learning.

“As someone in the early stages of their marketing career, I really wanted to broaden my knowledge beyond the scope of my current role. I knew that having a solid, well-rounded understanding of marketing would help me grow and become more confident in my abilities – and that’s exactly what led me to TMLA and the CIM Level 4 course.

The course has given me a much deeper understanding of the wider marketing landscape. It’s really helped me see how all the different pieces fit together, which in turn has made me feel more confident and capable in my day-to-day work. What I love is how practical the course is – you can take what you’ve learnt and apply it straight away. I’ve already made changes to our business newsletter after a really insightful session on adding value for your audience (shoutout to Jessica for that one!). It’s made me think differently about how and why we communicate with our audience, not just what we’re saying.

The support from the tutors was brilliant – they’re always approachable and happy to answer questions, even outside the weekly sessions. And the wider TMLA team was just as great. Communication has been spot on and I’ve always felt well-supported throughout.

Another big plus for me has been how flexible the course is. The sessions are held online in the evenings, which makes it easy to fit around work and other commitments. On top of that, the exams can be taken at any point within the exam window, which has been really helpful – I’ve been able to sit my exams at a time that genuinely works for me.

Overall, I’d absolutely recommend this course to anyone looking to deepen their marketing knowledge. The content is engaging, the support is fantastic, and you walk away with skills and insights that you can use straight away. I feel so much more confident in what I am doing and how my career could progress.”

Emily Scott, Content Marketing Executive
Level 4 CIM student
Level 4 Certificate
Level 6 Diploma

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