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Description
This module equips students with a comprehensive understanding of the commercial environment in which marketing operates, building their confidence in using financial, resource, and marketing metrics to gain insights, set strategic budgets, and enhance marketing performance for better ROMI. Key focus areas include analysing data to create effective budgets, prioritising expenditure, and aligning insights with marketing goals. Students will also develop skills in managing marketing budgets, forecasting for ROMI, and identifying when changes are needed to support overall organisational effectiveness and efficiency.
