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10 June6 Weeks, Tuesdays 6pm-8:30pmOnline
Sessions
Session 1
Tue 10 Jun 18:00 BST - Tue 10 Jun 20:30 BSTOnlineSession 2
Tue 17 Jun 18:00 BST - Tue 17 Jun 20:30 BSTOnlineSession 3
Tue 24 Jun 18:00 BST - Tue 24 Jun 20:30 BSTOnlineSession 4
Tue 01 Jul 18:00 BST - Tue 01 Jul 20:30 BSTOnlineSession 5
Tue 08 Jul 18:00 BST - Tue 08 Jul 20:30 BSTOnlineSession 6
Tue 15 Jul 18:00 BST - Tue 15 Jul 20:30 BSTOnline- £700.00 excl. VAT
Description
Brand innovation and reputation management are essential for success in today’s competitive landscape. This module delves into proposition development, brand management, equity, and purpose, examining their roles in connecting with customers, stakeholders, and society. With the rise of transparency and authenticity in the digital age, the module also highlights strategies for brand innovation and reputation management. It focuses on three key outcomes: creating unique propositions, reinforcing brand identity, and understanding the drivers behind brand strategy to build lasting brand value.