• 10 June
    6 Weeks, Tuesdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Tue 10 Jun 18:00 BST - Tue 10 Jun 20:30 BST
    Online
    Session 2
    Tue 17 Jun 18:00 BST - Tue 17 Jun 20:30 BST
    Online
    Session 3
    Tue 24 Jun 18:00 BST - Tue 24 Jun 20:30 BST
    Online
    Session 4
    Tue 01 Jul 18:00 BST - Tue 01 Jul 20:30 BST
    Online
    Session 5
    Tue 08 Jul 18:00 BST - Tue 08 Jul 20:30 BST
    Online
    Session 6
    Tue 15 Jul 18:00 BST - Tue 15 Jul 20:30 BST
    Online
    • £700.00 excl. VAT
    • Individual Module
    • Level 6
    • L6-BRN-PRP

Description

Brand innovation and reputation management are essential for success in today’s competitive landscape. This module delves into proposition development, brand management, equity, and purpose, examining their roles in connecting with customers, stakeholders, and society. With the rise of transparency and authenticity in the digital age, the module also highlights strategies for brand innovation and reputation management. It focuses on three key outcomes: creating unique propositions, reinforcing brand identity, and understanding the drivers behind brand strategy to build lasting brand value.

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