Module Details
Our new 2024 Level 4 Certificate syllabus includes four modules; three mandatory and one elective, totalling 50 credits.
Mandatory Module
Content Marketing
- Recognise the importance of content marketing to organisations.
- Understand different content formats across a range of contexts.
- Understand how to create a content marketing plan.
- Next Start Date: November 2024
- 6 Weeks
- 10 Credits
Mandatory Module
Marketing Impact
- Understand the purpose and contribution of marketing to the organisation.
- Understand the factors and trends in the marketing environment and how they impact on marketing decision-making.
- Recognise what influences buyer behaviour in various contexts.
- Understand how to develop an effective marketing plan.
- Understand how to effectively manage the implementation of and control the marketing plan.
- Next Start Date: January 2025
- 8 Weeks
- 20 Credits
Mandatory Module
Planning Integrated Campaigns
- Understand how the organisation interacts with customers.
- Understand customer engagement with media and content.
- Understand how to develop a customercentric and integrated campaign plan.
- Next Start Date: March 2025
- 6 Weeks
- 10 Credits
Elective Module
Search Engine Optimisation
- Understand the importance of search engine marketing for organisations.
- Recognise the success factors for Search Engine Optimisation (SEO).
- Understand how to develop effective paid search campaigns.
- Next Start Date: May 2025
- 6 Weeks
- 10 Credits
Elective Module
Social Media Marketing
- Recognise the importance of social media for organisations.
- Understand the different applications of social media.
- Understand how to develop a social media marketing plan.
- Next Start Date: May 2025
- 6 Weeks
- 10 Credits