New for September 2024

CIM Certificate in Professional & Digital Marketing

CIM Logo

Overview

The CIM Certificate in Professional & Digital Marketing is a comprehensive programme designed to equip aspiring marketing professionals with the essential skills and knowledge needed to excel in the dynamic world of marketing. Developed by the Chartered Institute of Marketing (CIM), this qualification is recognised globally and is ideal for individuals seeking to enhance their marketing expertise, advance their careers, or start a new journey in the field of marketing.

Credits and Qualification Time

This qualification is made up of 50 credits, equating to a total of approximately 500 study hours made up of:

  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£2,490 + VAT

CIM Fees:

£520 exam fees + £65 annual student CIM membership (VAT exempt)

Spread the cost...

For self funded learners, we offer the option to spread the cost of your course over 3 monthly installments.

Entry Requirements

To enrol on this course, you will need one or more of the following:

  • CIM Foundation Certificate
  • A relevant level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate
  • Professional practice: one year’s experience in a marketing role and a diagnostic assessment onto level 4

The qualification usually takes 12 months to complete,  we offer up to 18 months support for added flexibility.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.

Register Now

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

  • 07
    Nov
    2024

    L4 CIM Certificate in Professional and Digital Marketing

    9-12 Months, Online Delivery, Weekday Evenings
    Online via Zoom
    Session information
    Sessions
    Student Induction Session
    Thu 07 Nov 17:30 GMT - Thu 07 Nov 18:00 GMT
    Content Marketing (Mandatory)
    Thu 07 Nov 18:00 - Thu 12 Dec 20:30
    Marketing Impact (Mandatory)
    Tue 07 Jan 18:00 - Tue 25 Feb 20:30
    Planning Integrated Campaigns (Mandatory)
    Tue 18 Mar 18:00 - Tue 22 Apr 20:30
    Search Engine Optimisation (Elective)
    Tue 13 May 18:00 - Tue 17 Jun 20:30
    Social Media Marketing (Elective)
    Tue 13 May 18:00 - Tue 17 Jun 20:30
    • £2,490.00 excl. VAT
  • 07
    Jan
    2025

    L4 CIM Certificate in Professional and Digital Marketing

    9-12 Months, Online Delivery, Weekday Evenings
    Online via Zoom
    Session information
    Sessions
    Student Induction Session
    Tue 07 Jan 17:30 GMT - Tue 07 Jan 18:00 GMT
    Marketing Impact (Mandatory)
    Tue 07 Jan 18:00 - Tue 25 Feb 20:30
    Planning Integrated Campaigns (Mandatory)
    Tue 18 Mar 18:00 - Tue 22 Apr 20:30
    Search Engine Optimisation (Elective)
    Tue 13 May 18:00 - Tue 17 Jun 20:30
    Social Media Marketing (Elective)
    Tue 13 May 18:00 - Tue 17 Jun 20:30
    Content Marketing (Mandatory)
    Tue 30 Sep 18:00 - Tue 04 Nov 20:30
    • £2,490.00 excl. VAT
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Module Details

Our new 2024 Level 4 Certificate syllabus includes four modules; three mandatory and one elective, totalling 50 credits. 

Mandatory Module
  • Recognise the importance of content marketing to organisations.
  • Understand different content formats across a range of contexts.
  • Understand how to create a content marketing plan.
Mandatory Module
  • Understand the purpose and contribution of marketing to the organisation.
  • Understand the factors and trends in the marketing environment and how they impact on marketing decision-making.
  • Recognise what influences buyer behaviour in various contexts.
  • Understand how to develop an effective marketing plan.
  • Understand how to effectively manage the implementation of and control the marketing plan.
Mandatory Module
  • Understand how the organisation interacts with customers.
  • Understand customer engagement with media and content.
  • Understand how to develop a customercentric and integrated campaign plan.
Elective Module
  • Understand the importance of search engine marketing for organisations.
  • Recognise the success factors for Search Engine Optimisation (SEO).
  • Understand how to develop effective paid search campaigns.
Elective Module
  • Recognise the importance of social media for organisations.
  • Understand the different applications of social media.
  • Understand how to develop a social media marketing plan.
Don't want to commit to the full qualification?

Study Individual Modules

At The Marketing and Leadership Academy, you have the flexibility to study in a way that suits your goals. If you’re not looking to complete the entire qualification, you can choose to study a single module to build specific expertise in a focused area. This option is perfect for those aiming to enhance particular skills without committing to the full program.

Get in Touch

If you’d like more information about this course or would like to discuss your eligability, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.

 

If you are ready to sign up, you can complete our online registration form today. 

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.