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New for September 2024

CIM Certificate in Professional & Digital Marketing

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  • Level: 4
  • Duration: 9-12 Months
  • Study Format: Live Virtual Lessons
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Overview

The CIM Certificate in Professional & Digital Marketing is a comprehensive programme designed to equip aspiring marketing professionals with the essential skills and knowledge needed to excel in the dynamic world of marketing. Developed by the Chartered Institute of Marketing (CIM), this qualification is recognised globally and is ideal for individuals seeking to enhance their marketing expertise, advance their careers, or start a new journey in the field of marketing.

  • Duration: Approximately 9-12 Months
  • Study Format: This course is offered virtually and teaching will take place during weekday evenings, allowing you to work flexibly from anywhere.
  • Assessment: This course is assessed via online exams that can be taken periodically throughout the year, when you feel ready.

Credits and Qualification Time

This qualification is made up of 50 credits, equating to a total of approximately 500 study hours made up of:

  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£2,490 + VAT

CIM Fees:

£520 exam fees + £65 annual student CIM membership (VAT exempt)

Spread the cost...

For self funded learners, we offer the option to spread the cost of your course over 3 monthly installments.

Entry Requirements

To enrol on this course, you will need one or more of the following:

  • CIM Foundation Certificate
  • A relevant level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate
  • Professional practice: one year’s experience in a marketing role and a diagnostic assessment onto level 4

The qualification usually takes 12 months to complete,  we offer up to 18 months support for added flexibility.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.

Register Now

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

  • 20
    Mar
    2025

    L4 CIM Certificate in Professional and Digital Marketing

    12 Months, Online Delivery, Weekday Evenings Online via Zoom
    Online via Zoom
    Session information
    Sessions
    Student Induction Session 18th Mar
    Planning Integrated Campaigns (Mandatory) 18th Mar - 22nd Apr
    Search Engine Optimisation (Elective) 13th May - 17th Jun
    Social Media Marketing (Elective) 13th May - 17th Jun
    Content Marketing (Mandatory) 30th Sept - 4th Nov
    Marketing Impact (Mandatory) 13th Jan - 3rd Mar 26
    • £2,490.00 excl. VAT
    Register
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Module Details

Our new 2024 Level 4 Certificate syllabus includes four modules; three mandatory and one elective, totalling 50 credits. 

Mandatory Module
  • The role of marketing in business and its contribution to organisational success
  • How market trends and external factors influence marketing decisions
  • Understanding buyer behaviour across different contexts
  • Developing an effective marketing plan
  • Managing, implementing, and controlling marketing strategies
  • Next Start Date: January 2025
  • 8 Weeks
  • 20 Credits
View Module
Mandatory Module
  • How organisations interact with customers
  • How audiences engage with media and content
  • How to create customer-centric, integrated campaign plans
  • Next Start Date: March 2025
  • 6 Weeks
  • 10 Credits
View Module
Elective Module
  • The role of search engine marketing in brand visibility
  • Essential SEO techniques for website optimisation
  • Steps to create successful paid search campaigns
  • Next Start Date: May 2025
  • 6 Weeks
  • 10 Credits
View Module
Elective Module
  • The role of social media in business and its impact on consumers
  • How to use different social media platforms effectively
  • Creating and measuring successful social media marketing plans
  • Next Start Date: May 2025
  • 6 Weeks
  • 10 Credits
View Module
Mandatory Module
  • The role of content marketing in business success
  • How to use different content formats to engage audiences
  • Developing and measuring an effective content marketing plan
  • Next Start Date: September 2025
  • 6 Weeks
  • 10 Credits
View Module
Don't want to commit to the full qualification?

Study Individual Modules

At The Marketing and Leadership Academy, you have the flexibility to study in a way that suits your goals. If you’re not looking to complete the entire qualification, you can choose to study a single module to build specific expertise in a focused area. This option is perfect for those aiming to enhance particular skills without committing to the full program.

Get in Touch

If you’d like more information about this course or would like to discuss your eligability, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.

 

If you are ready to sign up, you can complete our online registration form today. 

Register Today
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