Level 4

Marketing Impact

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Module Overview

Marketing shapes perceptions, drives demand, and builds connections, making it essential for businesses to succeed in competitive markets and effectively engage their audiences. In this module, candidates will explore the role of marketing within organizations and the fundamental concepts that guide marketing activities. Topics will include the marketing environment, customer behavior in the digital age, market research, and the marketing planning process. You’ll also delve into the marketing mix and a tactical planning framework designed to enhance marketing effectiveness.

This module aims to provide a solid understanding of key marketing concepts and their relevance to modern organizations across various sectors. It focuses on three main outcomes: the first examines the role of marketing, the second involves crafting a marketing plan, and the third emphasizes the execution and measurement of marketing activities.

Student Outcomes

By the end of this module students will:
  • Understand the purpose and contribution of marketing to the organisation.
  • Understand the factors and trends in the marketing environment and how they impact on marketing decision-making.
  • Recognise what influences buyer behaviour in various contexts.
  • Understand how to develop an effective marketing plan.
  • Understand how to effectively manage the implementation of and control the marketing plan.

Credits and Qualification Time

This is a 20-credit module, equating to approximately 200 study hours made up of:
  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Assessment

The assessment for this module is a 2 hour online exam that can be taken at a time convenient for you. 

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£800+ VAT for this stand alone module or £2,490 + VAT for the full qualification.

CIM Fees:

£130 (VAT exempt) exam fee per module + £65 annual student CIM membership.

Entry Requirements

You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing.

Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

Register Now

Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM, refer to our fees breakdown for a full list of costs.

Register For The Module Only:

  • 07
    Jan
    2025

    L4 Marketing Impact

    8 Weeks, Tuesdays 6pm-8:30pm
    Online
    Session information
    Sessions
    Session 1
    Tue 07 Jan 18:00 GMT - 20:30 GMT
    Session 2
    Tue 14 Jan 18:00 GMT - 20:30 GMT
    Session 3
    Tue 21 Jan 18:00 GMT - 20:30 GMT
    Session 4
    Tue 28 Jan 18:00 GMT - 20:30 GMT
    Session 5
    Tue 04 Feb 18:00 GMT - 20:30 GMT
    Session 6
    Tue 11 Feb 18:00 GMT - 20:30 GMT
    Session 7
    Tue 18 Feb 18:00 GMT - 20:30 GMT
    Session 8
    Tue 25 Feb 18:00 GMT - 20:30 GMT
    • £800.00 excl. VAT

Register For The Full Qualification:

  • 14
    Jan
    2025

    L6 CIM Diploma in Professional and Digital Marketing

    9-12 Months, Online Delivery, Weekday Evenings
    Online via Zoom
    Session information
    Sessions
    Student Induction Session
    Tue 14 Jan 17:30 GMT - Tue 14 Jan 18:00 GMT
    Strategy and Planning (Mandatory)
    Tue 14 Jan 18:00 - Tue 18 Mar 20:30
    Commercial Intellegence (Mandatory)
    Tue 15 Apr 18:00 - Tue 20 May 20:30
    AI Marketing (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Brand Proposition (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Customer Journey Optimisation (Mandatory)
    Tue 30 Sep 18:00 - Tue 04 Nov 20:30
    • £2,690.00 excl. VAT
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This module forms part of the level 4

CIM Certificate in Professional & Digital Marketing

Get in Touch

If you’d like more information about this module or would like to discuss your eligibility, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.

If you are ready to sign up, you can complete our online enrollment form today. 

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