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New For September 2024

CIM Diploma in Professional & Digital Marketing

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  • Level: 6
  • Duration: 9-12 Months
  • Study Format: Live Virtual Lessons
  • Level: 6
  • Duration: 9-12 Months
  • Study Format: Live Virtual Lessons
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Overview

The CIM Diploma in Professional & Digital Marketing is ideal for Marketing Managers looking to enhance their strategic marketing and management skills. The equivalent to an undergraduate degree, this qualification will provide you with industry knowledge and a solid understanding of the latest marketing trends, equipping you to successfully implement strategic marketing initiatives.

Developed by the Chartered Institute of Marketing (CIM), this qualification is recognised globally and is ideal for experienced individuals seeking to advance their careers.

  • Duration: Approximately 9-12 Months
  • Study Format: This course is offered virtually and teaching will take place during weekday evenings, allowing you to work flexibly from anywhere.
  • Assessment: This course is assessed via online exams that can be taken periodically throughout the year, when you feel ready.

Credits and Qualification Time

This qualification is made up of 50 credits, equating to a total of approximately 500 study hours made up of:

  • guided learning hours
  • practical and work-based learning
  • exam preparation time
  • exam time
  • supported self-study time

CIM Membership

Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£2,690 + VAT

CIM Fees:

£660 (VAT exempt) + £65 annual student CIM membership

Spread the cost...

For self funded learners, we offer the option to spread the cost of your course over 3 monthly installments.

Entry Requirements

To enrol on this course, you will need one or more of the following:

  • CIM Level 4 qualification, or relevant equivalent
  • Level 4 Apprenticeship such as Marketing Executive, or equivalent
  • Level 6 Apprenticeship such as Marketing Manager, or equivalent
  • Bachelor’s or Master’s degree, with one-third of credits from marketing content
  • Professional practice: two year’s experience in a marketing role and completion of our diagnostic assessment

The qualification usually takes 12 months to complete,  we offer up to 18 months support for added flexibility.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.

Enrol Now

Choose your preferred start date below and enrol today. At checkout, you’ll be able to pay securely by card or request an invoice for employer.

Please note, tuition fees do not include CIM membership or exam fees, both of these are payable directly to CIM.

  • 29
    Oct
    2024

    L6 CIM Diploma in Professional and Digital Marketing

    9-12 Months, Online Delivery, Weekday Evenings
    Online via Zoom
    Session information
    Sessions
    Customer Journey Optimisation (Mandatory)
    Tue 29 Oct 18:00 - Mon 02 Dec 20:30
    Online via Zoom
    Strategy and Planning (Mandatory)
    Tue 14 Jan 18:00 - Tue 18 Mar 20:30
    Online via Zoom
    Commercial Intellegence (Mandatory)
    Tue 15 Apr 18:00 - Tue 20 May 20:30
    Online via Zoom
    AI Marketing (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Online via Zoom
    Brand Proposition (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Online via Zoom
    • £2,690.00 excl. VAT
    Register
  • 14
    Jan
    2025

    L6 CIM Diploma in Professional and Digital Marketing

    9-12 Months, Online Delivery, Weekday Evenings
    Online via Zoom
    Session information
    Sessions
    Student Induction Session
    Tue 14 Jan 17:30 GMT - Tue 14 Jan 18:00 GMT
    Online via Zoom
    Strategy and Planning (Mandatory)
    Tue 14 Jan 18:00 - Tue 18 Mar 20:30
    Online via Zoom
    Commercial Intellegence (Mandatory)
    Tue 15 Apr 18:00 - Tue 20 May 20:30
    Online via Zoom
    AI Marketing (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Online via Zoom
    Brand Proposition (Elective)
    Tue 10 Jun 18:00 - Tue 15 Jul 20:30
    Online via Zoom
    Customer Journey Optimisation (Mandatory)
    Tue 30 Sep 18:00 - Tue 04 Nov 20:30
    Online via Zoom
    • £2,690.00 excl. VAT
    Register
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Module Details

Our new 2024 Level 6 Diploma syllabus includes four modules; three mandatory and one elective, totalling 50 credits. 

Mandatory Module
  • Understand the stages involved in creating an integrated customer journey map.
  • Understand how the use of data and insight can determine how customer journeys can be improved.
  • Understand how metrics can be used to measure the success of improvements to the customer journey.
  • Next Start Date: October 2024
  • 6 Weeks
  • 10 Credits
View Module
Mandatory Module
  • Understand the organisation’s priorities, purpose, direction and their impact on marketing strategy.
  • Understand how insights drawn from marketing audits inform the marketing plan.
  • Develop a strategic marketing plan to deliver an organisation’s objectives.
  • Understand how to align supporting plans to the marketing plan in delivering marketing objectives.
  • Develop an implementation plan to achieve objectives.
  • Critically evaluate the results of measurements applied in plans to recommend continuous improvements.
  • Next Start Date: January 2025
  • 10 Weeks
  • 20 Credits
View Module
Mandatory Module
  • Understand the metrics used to measure marketing performance.
  • Understand how to manage marketing resources to meet marketing objectives.
  • Understand how forecasting and financial techniques support the marketing budget.
  • Next Start Date: April 2025
  • 6 Weeks
  • 10 Credits
View Module
Elective Module
  • Understand how to develop propositions that differentiate the organisation.
  • Understand how the brand supports the proposition.
  • Determine the factors that drive brand identity and strategy for success.
  • Next Start Date: June 2025
  • 6 Weeks
  • 10 Credits
View Module
Elective Module
  • Identify the application of AI within marketing.
  • Understand the challenges of AI within the business environment.
  • Understand how to plan the utilisation of AI in marketing activities.
  • Next Start Date: August 2025
  • 6 Weeks
  • 10 Credits
View Module
Don't want to commit to the full qualification?

Study Individual Modules

At The Marketing and Leadership Academy, you have the flexibility to study in a way that suits your goals. If you’re not looking to complete the entire qualification, you can choose to study a single module to build specific expertise in a focused area. This option is perfect for those aiming to enhance particular skills without committing to the full program.

Explore the Modules

Get in Touch

If you’d like more information about this course or would like to discuss your eligability, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.

If you are ready to sign up, you can complete our online enrollment form today. 

Enrol Today
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