New For September 2024

CIM Diploma in Professional & Digital Marketing

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Overview

The CIM Diploma in Professional & Digital Marketing is ideal for Marketing Managers looking to enhance their strategic marketing and management skills. The equivalent to an undergraduate degree, this qualification will provide you with industry knowledge and a solid understanding of the latest marketing trends, equipping you to successfully implement strategic marketing initiatives.

Developed by the Chartered Institute of Marketing (CIM), this qualification is recognised globally and is ideal for experienced individuals seeking to advance their careers.

Course Content

The new 2024 Level 6 Diploma syllabus includes four modules; one mandatory and three elective, totalling 50 credits. The course is customisable, allowing you to tailor your learning experience and concentrate on the areas you wish to develop. You can choose from two available routes, each offering a combination of mandatory and optional modules that you can tailor to your career goals.

Route 1:

Strategy and Planning

20 Credits
+

Choose one of these modules:

Commercial Intelligence

10 Credits

Societal Impact

10 Credits
+

Choose two of these modules:

Content Strategy

10 Credits

Brand Proposition

10 Credits

Customer Journey Optimisation

10 Credits

Route 2:

Strategy and Planning

20 Credits
+

Choose one of these modules:

Commercial Intelligence

10 Credits

Societal Impact

10 Credits
+

Choose one of these modules:

Content Strategy

10 Credits

Brand Proposition

10 Credits

Customer Journey Optimisation

10 Credits
+

Choose one of these modules:

AI Marketing

10 Credits

Ecommerce

10 Credits

SEO & Paid Search Management

10 Credits

Social Media Management

10 Credits

Modules

Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. The plan itself ensures that all marketing employees work together to achieve a common goal. This module aims to equip students with advanced knowledge and skills in planning marketing at a strategic level, as well as developing an overall strategic marketing plan, students will be able to adapt their use of planning frameworks and associated models to create a range of specific plans that integrate to deliver and support that plan at a strategic level.

Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape. This modules delves into three key areas to understand how to apply and interpret commercial and marketing campaign data to deliver strategic marketing success. The module will allow students to emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.

This module aims to equip the marketer to explore key concepts of sustainability as a whole (delivering well-being for all) and gain a better understanding of the level of change that the organisation needs to achieve and, how marketing needs to align to facilitate and support that change over the long term. Students will consider the role of marketing in engaging with stakeholders and partners (both internally and externally) to drive awareness and motivate them to take action. And, understand how to build effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face.

In today’s dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. This course provides a strategic framework to understand how to evaluate the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy. The course will allow students to emerge equipped with a deeper comprehension of the customer journey and the methodologies necessary to cultivate meaningful connections with their audiences.

This module looks at how marketers can help organisations to create distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. The module explores proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society. With transparency and authenticity becoming increasingly important in a digital world, the module also looks at the importance of brand innovation and reputation management.

Content marketing is essential for building trust, nurturing relationships, and enhancing customer conversions. This module provides a strategic approach to content marketing that aligns to wider corporate and marketing goals. This approach will facilitate the development of an effective content strategy and its execution, ensuring the production of suitable copy for diverse audiences.

As AI technology rapidly evolves, gain insight into how to effectively respond to its advancements and understand their applications in marketing. This module offers strategic perspectives on the impact of AI in the business environment and details the resources needed to implement AI technologies.

With consumers increasingly preferring to shop from home, ecommerce has become essential for any retail organisation. This module equips you with the knowledge and skills to develop an effective ecommerce proposition and understand best practices for creating an ecommerce strategy.

Implementing a successful search engine marketing strategy is essential for increasing brand reach and visibility. This module enables you to apply knowledge and skills to develop an effective search strategy for both organic and paid channels. You’ll learn research techniques to understand customer search behavior, optimise paid campaigns and websites, and maximise search engine visibility.

As social media usage expands with the emergence of new platforms and tools, it’s crucial to develop strategic insights on how social media can help an organisation reach, nurture, and engage its target audience. This module will guide you in creating an effective social media strategy to successfully drive audience engagement.

Fees

Tuition fees are payable to TMLA prior to starting your course. CIM membership and exam fees are payable directly to CIM.

Tuition Fees:

£2,690 + VAT

CIM Fees:

£725 (VAT exempt)

Spread the cost of your fees...

For self funded learners, we offer the option to spread the cost of your course over 3 monthly installments.

Entry Requirements

To enrol on this course, you will need one or more of the following:

  • CIM Level 4 qualification, or relevant equivalent
  • Level 4 Apprenticeship such as Marketing Executive, or equivalent
  • Level 6 Apprenticeship such as Marketing Manager, or equivalent
  • Bachelor’s or Master’s degree, with one-third of credits from marketing content
  • Professional practice: two year’s experience in a marketing role

The qualification usually takes 12 months to complete,  we offer up to 18 months support for added flexibility.

If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. We will consider other equivalent alternatives.

Get in Touch

If you’d like more information about this course or would like to discuss your eligability, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.

If you are ready to sign up, you can complete our online application form today. 

Get in Touch

Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.