Module Details
Our new 2024 Level 6 Diploma syllabus includes four modules; three mandatory and one elective, totalling 50 credits.
Customer Journey Optimisation
- Understand the stages involved in creating an integrated customer journey map.
- Understand how the use of data and insight can determine how customer journeys can be improved.
- Understand how metrics can be used to measure the success of improvements to the customer journey.
- Next Start Date: October 2024
- 6 Weeks
- 10 Credits
Strategy and Planning
- Understand the organisation’s priorities, purpose, direction and their impact on marketing strategy.
- Understand how insights drawn from marketing audits inform the marketing plan.
- Develop a strategic marketing plan to deliver an organisation’s objectives.
- Understand how to align supporting plans to the marketing plan in delivering marketing objectives.
- Develop an implementation plan to achieve objectives.
- Critically evaluate the results of measurements applied in plans to recommend continuous improvements.
- Next Start Date: January 2025
- 10 Weeks
- 20 Credits
Commercial Intelligence
- Understand the metrics used to measure marketing performance.
- Understand how to manage marketing resources to meet marketing objectives.
- Understand how forecasting and financial techniques support the marketing budget.
- Next Start Date: April 2025
- 6 Weeks
- 10 Credits
Brand Proposition
- Understand how to develop propositions that differentiate the organisation.
- Understand how the brand supports the proposition.
- Determine the factors that drive brand identity and strategy for success.
- Next Start Date: June 2025
- 6 Weeks
- 10 Credits
AI Marketing
- Identify the application of AI within marketing.
- Understand the challenges of AI within the business environment.
- Understand how to plan the utilisation of AI in marketing activities.
- Next Start Date: August 2025
- 6 Weeks
- 10 Credits
In today’s dynamic digital landscape understanding the intricacies of data and insight in the customer journey is pivotal for sustainable growth. This course provides a strategic framework to understand how to evaluate the stages in the customer journey and identify a data-led approach to achieve seamless, personalised journeys cultivating customer satisfaction, loyalty, and advocacy. The course will allow students to emerge equipped with a deeper comprehension of the customer journey and the methodologies necessary to cultivate meaningful connections with their audiences.
Timetable:
(All sessions to be taught online, Tuesday evenings 6pm-8:30pm)
Tues 29th October 2024
Tues 5th November 2024
Tues 12th November 2024
Tues 19th November 2024
Tues 26th November 2024
Tues 2nd December 2024
Strategic planning is an essential skill for marketing managers, and empowers them to make informed decisions, optimise resources, and drive the company towards its goals in a competitive and dynamic market environment. The plan itself ensures that all marketing employees work together to achieve a common goal. This module aims to equip students with advanced knowledge and skills in planning marketing at a strategic level, as well as developing an overall strategic marketing plan, students will be able to adapt their use of planning frameworks and associated models to create a range of specific plans that integrate to deliver and support that plan at a strategic level.
Timetable:
(All sessions to be taught online, Tuesday evenings 6pm-8:30pm)
Tues 14th January 2025
Tues 21st January 2025
Tues 28th January 2025
Tues 4th February 2025
Tues 11th February 2025
Tues 18th February 2025
Tues 25th February 2025
Tues 4th March 2025
Tues 11th March 2025
Tues 18th March 2025
Data underpins marketing excellence. Understanding how to interpret and apply the data to support strategic commercial decisions is critical in today’s competitive business landscape. This modules delves into three key areas to understand how to apply and interpret commercial and marketing campaign data to deliver strategic marketing success. The module will allow students to emerge equipped with a deeper comprehension of the key financial metrics to unlock insights, build strategic budgets, optimise channel performance, and deliver ROI.
Timetable:
(All sessions to be taught online, Tuesday evenings 6pm-8:30pm)
Tues 15th April 2025
Tues 22nd April 2025
Tues 29th April 2025
Tues 6th May 2025
Tues 13th May 2025
Tues 20th May 2025
This module aims to equip the marketer to explore key concepts of sustainability as a whole (delivering well-being for all) and gain a better understanding of the level of change that the organisation needs to achieve and, how marketing needs to align to facilitate and support that change over the long term. Students will consider the role of marketing in engaging with stakeholders and partners (both internally and externally) to drive awareness and motivate them to take action. And, understand how to build effective partnerships which allow your organisation to respond to the increasingly urgent social and environmental challenges we face.
Timetable:
(All sessions to be taught online, Tuesday evenings 6pm-8:30pm)
Tues 15th April 2025
Tues 22nd April 2025
Tues 29th April 2025
Tues 6th May 2025
Tues 13th May 2025
Tues 20th May 2025
This module looks at how marketers can help organisations to create distinctive, sustainable and differentiated positions within increasingly complex and competitive markets. The module explores proposition development, brand management, equity and purpose, considering how these relate to customers, wider stakeholders and society. With transparency and authenticity becoming increasingly important in a digital world, the module also looks at the importance of brand innovation and reputation management.
Timetable:
(All sessions to be taught online, Tuesday evenings 6pm-8:30pm)
Tues 10th June 2025
Tues 17th June 2025
Tues 24th June 2025
Tues 1st July 2025
Tues 8th July 2025
Tues 15th July 2025
Content marketing is essential for building trust, nurturing relationships, and enhancing customer conversions. This module provides a strategic approach to content marketing that aligns to wider corporate and marketing goals. This approach will facilitate the development of an effective content strategy and its execution, ensuring the production of suitable copy for diverse audiences.
Timetable:
(All sessions to be taught online, Tuesday evenings 6pm-8:30pm)
Tues 10th June 2025
Tues 17th June 2025
Tues 24th June 2025
Tues 1st July 2025
Tues 8th July 2025
Tues 15th July 2025
As AI technology rapidly evolves, gain insight into how to effectively respond to its advancements and understand their applications in marketing. This module offers strategic perspectives on the impact of AI in the business environment and details the resources needed to implement AI technologies.
Timetable: TBC
(2 x sessions to be taught Saturdays 9am-4pm)
With consumers increasingly preferring to shop from home, ecommerce has become essential for any retail organisation. This module equips you with the knowledge and skills to develop an effective ecommerce proposition and understand best practices for creating an ecommerce strategy.
Timetable: TBC
(2 x sessions to be taught Saturdays 9am-4pm)
Implementing a successful search engine marketing strategy is essential for increasing brand reach and visibility. This module enables you to apply knowledge and skills to develop an effective search strategy for both organic and paid channels. You’ll learn research techniques to understand customer search behavior, optimise paid campaigns and websites, and maximise search engine visibility.
Timetable: TBC
(2 x sessions to be taught Saturdays 9am-4pm)
As social media usage expands with the emergence of new platforms and tools, it’s crucial to develop strategic insights on how social media can help an organisation reach, nurture, and engage its target audience. This module will guide you in creating an effective social media strategy to successfully drive audience engagement.
Timetable: TBC
(2 x sessions to be taught Saturdays 9am-4pm)
