Module Details
Our new 2024 Level 6 Diploma syllabus includes four modules; three mandatory and one elective, totalling 50 credits.
Mandatory Module
Strategy and Planning
- Understanding organisational priorities and their impact on marketing strategy
- Conducting marketing audits to extract meaningful insights
- Developing strategic marketing plans to achieve business objectives
- Aligning digital, brand, and communication plans to support strategy
- Creating an implementation framework for effective execution
- Evaluating performance metrics to drive continuous improvement
- Next Start Date: January 2026
- 10 Weeks
- 20 Credits
Mandatory Module
Commercial Intelligence
- Understand the metrics used to measure marketing performance.
- Understand how to manage marketing resources to meet marketing objectives.
- Understand how forecasting and financial techniques support the marketing budget.
- Next Start Date: April 2025
- 6 Weeks
- 10 Credits
Elective Module
Brand Proposition
- Understand how to develop propositions that differentiate the organisation.
- Understand how the brand supports the proposition.
- Determine the factors that drive brand identity and strategy for success.
- Next Start Date: June 2025
- 6 Weeks
- 10 Credits
Elective Module
AI Marketing
- Identify the application of AI within marketing.
- Understand the challenges of AI within the business environment.
- Understand how to plan the utilisation of AI in marketing activities.
- Next Start Date: June 2025
- 6 Weeks
- 10 Credits
Mandatory Module
Customer Journey Optimisation
- Understand the stages involved in creating an integrated customer journey map.
- Understand how the use of data and insight can determine how customer journeys can be improved.
- Understand how metrics can be used to measure the success of improvements to the customer journey.
- Next Start Date: September 2025
- 6 Weeks
- 10 Credits
