Think strategically. Lead with purpose. Drive growth.
Gain the skills to lead marketing strategy with confidence. This module is designed for experienced marketers ready to step up, think strategically, and align marketing with broader business objectives.
You’ll learn how to conduct robust marketing audits, assess market dynamics, and use data-led insights to shape strategic decisions. From segmentation and targeting to the development of digital, brand, and communication plans – this module equips you to create integrated strategies that deliver real business impact.
You’ll blend strategic thinking with practical application, developing a full marketing plan alongside an online exam to showcase your capability.
You’ll complete a 2-hour online exam – flexible, practical and available to take at any point within an allocated exam window.
£900+ VAT for this stand alone module or £2,690 + VAT for the full qualification.
£165 (VAT exempt) exam fee per module + £65 annual student CIM membership.
To register for this module, you’ll need to meet one of the following criteria that reflect your qualifications or professional experience:
If English isn’t your first language, you’ll need to provide proof of proficiency: IELTS Academic Module with 6.5 overall with no component below 6.0 or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Not sure if you meet the criteria? We’re here to help – just get in touch.
Got a question or need a bit more clarity? We’re here to help.
Whether you’re curious about the module content, payment options, or want to check if it’s the right fit for your experience, just fill in our contact form or drop us an email at [email protected] and a member of our team will be in touch.
Ready to get started? You can complete our online registration form today and take the next step towards becoming a more strategic marketer.
Check you meet all these criteria before applying:
“As someone in the early stages of their marketing career, I really wanted to broaden my knowledge beyond the scope of my current role. I knew that having a solid, well-rounded understanding of marketing would help me grow and become more confident in my abilities – and that’s exactly what led me to TMLA and the CIM Level 4 course.
The course has given me a much deeper understanding of the wider marketing landscape. It’s really helped me see how all the different pieces fit together, which in turn has made me feel more confident and capable in my day-to-day work. What I love is how practical the course is – you can take what you’ve learnt and apply it straight away. I’ve already made changes to our business newsletter after a really insightful session on adding value for your audience (shoutout to Jessica for that one!). It’s made me think differently about how and why we communicate with our audience, not just what we’re saying.
The support from the tutors was brilliant – they’re always approachable and happy to answer questions, even outside the weekly sessions. And the wider TMLA team was just as great. Communication has been spot on and I’ve always felt well-supported throughout.
Another big plus for me has been how flexible the course is. The sessions are held online in the evenings, which makes it easy to fit around work and other commitments. On top of that, the exams can be taken at any point within the exam window, which has been really helpful – I’ve been able to sit my exams at a time that genuinely works for me.
Overall, I’d absolutely recommend this course to anyone looking to deepen their marketing knowledge. The content is engaging, the support is fantastic, and you walk away with skills and insights that you can use straight away. I feel so much more confident in what I am doing and how my career could progress.”
Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.
