Effective marketing strategy requires a deep understanding of market dynamics, organisational goals, and data-driven decision-making. This module equips experienced marketers with the skills to conduct in-depth marketing audits, analyse market trends, and develop strategic plans that drive business growth.
You’ll learn how to apply insights from audits to inform segmentation, targeting, and positioning decisions. The module also covers the development of supporting plans for digital, brand, and marketing communications, ensuring alignment with overall business objectives.
This module blends strategic thinking with practical application, enabling you to develop and refine marketing strategies that deliver measurable results. In addition to an online exam, you’ll submit a comprehensive marketing plan to demonstrate your strategic planning capabilities.
Membership with CIM is required to allow students to book exams and access support and resources. All students studying CIM qualifications can join at the Affiliate Studying level for £65 per year.
The assessment for this module is a 2 hour online exam that can be taken at a time convenient for you.
£900+ VAT for this stand alone module or £2,690 + VAT for the full qualification.
£165 (VAT exempt) exam fee per module + £65 annual student CIM membership.
To enrol on this course, you will need one or more of the following:
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
If you are unsure as to whether you meet the entry requirements, please get in touch and we can advise.
Choose your preferred start date and register today. At checkout, you’ll be able to pay securely by card or request an invoice. Hover over ‘session information’ for session dates.
If you’d like more information about this module or would like to discuss your eligibility, complete our contact form or email admin@tmla.co.uk and one of our advisors will get in touch.
If you are ready to sign up, you can complete our online enrollment form today.
Fill out our contact form or use the details below and we’ll get in touch with you to answer any questions.
