Who are the Chartered Institute of Marketing?
The Chartered Institute of Marketing are the world’s leading professional marketing body. Offering a wide range of marketing qualifications from Level 3 to Level 7, there’s a course for everyone at every stage of their marketing career.
Why has the syllabus changed?
The CIM aims to ensure all their content is high-quality and up to date with the latest marketing trends and best practices. To achieve this, they update the syllabus every five years. This approach ensures that students graduate with current knowledge, fully prepared for the industry they are entering. The new syllabus is also designed to appeal to busy professionals with shorter modules and flexible, online exams.
What has changed in the 2024 CIM syllabus?
There are three key areas of change in the new syllabus:
- Introduction of new modules giving more choice
- Assessment through multiple choice, online exams
- Flexible exam windows, enabling you to take your exam when you feel ready
What qualifications will be offered by TMLA?
At TMLA, we are excited to offer two new CIM qualifications:
Level 4 CIM Certificate in Professional & Digital Marketing
This course is perfect for those currently in entry-level marketing positions or those aspiring to enter the marketing field. This Level 4 qualification offers an in-depth understanding of tactical marketing principles and practices.
Level 6 CIM Diploma in Professional & Digital Marketing
This course has been designed for more experienced marketers, it will foster a strategic mindset and equip you with the skills you need to become a marketing leader and progress your career.
- Both the Certificate and Diploma in Professional & Digital Marketing consist of four modules, which we expect to take around 9-12 months to complete. However, understanding that many students have other commitments, we offer support for up to 18 months to provide extra flexibility.
- Yes, if you want to expand your knowledge in a specific area, you can choose to take a single module rather than the full course. Completing a single module will earn you an award.
- CIM offers an additional elective module that awards you an extended qualification. This opportunity is perfect for students who want to distinguish themselves and deepen their knowledge.
When can I start learning with TMLA?
You can register to take one of our new CIM qualifications with us now! You can do so via our application form.
A CIM qualification is an excellent way to expand your marketing knowledge and feel confident in any marketing role. We look forward to studying with you!